Source: LEEF Brands (formerly Icanic Brands)
  • LEEF Brands (LEEF) has signed an exclusive sales and licensing agreement with the Buddies Brand (Buddies) in California
  • Buddies is a multi-state operator that currently ranks as a top ten brand in California for vapes and concentrate products
  • Leef Brands is a California-based extraction and manufacturing cannabis company
  • Leef Brands Inc. (LEEF) is down 6.25 per cent, trading at C$0.075 per share at 10:29 am ET

LEEF Brands (LEEF) has signed an exclusive sales and licensing agreement with the Buddies Brand (Buddies) in California.

Buddies is a multi-state operator currently ranking as a top ten brand in California for vapes and concentrate products. The alignment of Buddies and LEEF combines the sales expertise of both companies allowing for expanded opportunities and increased sell-through.

Micah Anderson, CEO of LEEF Brands, commented on the news.

“We remain highly focused and disciplined in the next phase of our growth. The partnership with Buddies will allow for increased efficiencies within both organizations by pairing LEEF’s significant sales engine with the Buddies brand. Buddies is a lifestyle brand with quality products at affordable prices. Our strategy of adding strategic brands like Buddies to our portfolio will maximize the investment we have already made in our sales and leadership teams and will allow us to increase revenue per door.” 

Michael Cook, CEO of Buddies, also commented on the announcement.

“I am very excited to be partnering with LEEF. Their team has proven themselves to be experts in the industry, and putting our brand in their very capable hands in the California market should reap significant benefits for both of our companies. I am also excited to continue to build our relationship with Micah and the entire LEEF team.”

Leef is a leading California-based extraction and manufacturing cannabis company. It offers products under the brand names GanjaGold and Taylor’s.

Leef Brands Inc. is a California-based extraction and manufacturing cannabis company.

Leef Brands Inc. (LEEF) is down 6.25 per cent, trading at C$0.075 per share at 10:29 am ET.


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