• Shares in data-management software developer Loop Insights (MTRX) are once again on the rise, following a new deal with VenueNext
  • Through the agreement, Loop Insights will integrate its “real-time insights” systems into VenueNext’s point-of-sale, mobile commerce and loyalty solutions across major professional sports leagues and college campuses
  • Loop Insights will also be looking for future opportunities to integrate its contract-tracing VenueBubble platform across VenueNext’s client list
  • Loop Insights’ share price has been rising all month, following the company’s first deal to utilise the VenueBubble platform at the upcoming Gulf Coast Showcase in Florida
  • Loop Insights is up 11.11 per cent and is trading for C$0.80 per share

Shares in data-management software developer Loop Insights (MTRX) are once again on the rise, following a new deal with VenueNext.

VenueNext currently operates point-of-sale, mobile commerce and loyalty solutions for major professional sports leagues and colleges. Through the agreement, Loop Insights will integrate its “real-time insights” systems into VenueNext’s mobile ordering and payment functionality, to provide key data on customers visiting the venues.

On the back of the partnership, Loop Insights will also be looking for future opportunities to integrate its contract-tracing “VenueBubble” platform across VenueNext’s client list.

Shares in Loop Insights have been rising all month, after the company signed a VenueBubble contract for the Gulf Coast Showcase in Florida. With Venues in the U.S. and overseas begging to welcome back customers as COVID-19 restrictions ease, investors are hoping Loop’s contract tracing tech will be in high demand.

Loop Insights CEO Rob Anson said the partnership will enable the company to drive its testing capabilities at scale though VenueNext’s client roster.

“As we look to reintroduce fans to live events, their safety is paramount. VenueNext’s contactless mobile payment technology combined with our Venue Bubble offerings create that safe environment within the live event experience that is critical to reopening venues safely and responsibly,” he said.

Meanwhile, VenueNext CEO Anthony Perez said, thanks to the partnership, its clients will be empowered to create the safest live event environments possible.

“Fans will be able to enjoy the peace of mind in knowing that the latest advances in health and safety measures are being deployed,” he added.

Loop Insights is up 11.11 per cent and is trading for C$0.80 per share at 11:59am EST.

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