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Magna (TSX:MG) brings driver assistance into the digital age

Technology
TSX:MG
27 July 2021 15:30 (EDT)

Source: WardsAuto

Magna International (MG) is planning to launch its ICON Radar next year, making it the first application of digital radar for driver-assisted technology.

Magna has partnered with Uhnder, a start-up company based in Austin, Texas, to develop the technology.

“We believe the time is right to make a paradigm shift toward digital radar systems enabling our customers like Magna to have more accurate information from their radar sensor so they can develop sophisticated algorithms to help save more lives,” said Manju Hegde, CEO and co-founder of Uhnder.

The new digital radar enhances a vehicle’s ability to “see” its surroundings and detect potential dangers, from a stalled car in a dark tunnel to a pedestrian up to 150 meters away.

ICON uses a unique code to minimize interference from other devices, which is one concern with other analog radar technology.

Boris Shulkin, Executive VP of Technology and Investment at Magna, commented on the technology.

“Similar to other digital breakthroughs in the consumer electronics and mobile phone industries, we expect digital radar to transform the way we think about radar’s role in road safety – today and in the future,” he said.

This latest advancement will help to address concerns across the industry about safer driving, introducing higher levels of autonomy.

Magna International is a technology company that services the automotive industry, with over 60 years of experience.

Magna International (MG) is down 0.35 per cent, trading at $102.17 per share as of 3:04 pm ET.

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