- Netflix (NASDAQ:NFLX) recently announced that it will be introducing couch co-op and party games
- Since 2023, Netflix has been offering cloud gaming as a beta to a subset of its subscribers, and this new venture into co-op games indicates a continued investment in the gaming sector
- In addition to these new offerings, Netflix will continue to add mainstream titles like Grand Theft Auto (GTA), which has already seen tens of millions of downloads
- Netflix stock (NASDAQ:NFLX) opened trading at US$971.10
Despite Netflix’s (NASDAQ:NFLX) continued jacking up of its prices, the streaming service also recently announced that it will be introducing couch co-op and party games.
This announcement was made by Co-CEO Greg Peters during the company’s Q4 2024 earnings call. Since 2023, Netflix has been offering cloud gaming as a beta to a subset of its subscribers, and this new venture into co-op games indicates a continued investment in the gaming sector.
“We think of this as a successor to family board game night or an evolution of what the game show on TV used to be,” Peters explained. While he did not specify which games would be available on this new platform, he emphasized that Netflix would continue to develop narrative games based on its intellectual property. “Those games are consistent fan favorites, and we’ve got a lot in the library to work with there,” he added.
Netflix’s journey into gaming began with the launch of its game streaming technology, which was initially tested in a limited capacity. Despite the early stages, Peters highlighted the “good early progress” made since the launch. The company plans to roll out party and couch co-op games that can be streamed online, expanding its reach and enhancing the gaming experience for its users.
In addition to these new offerings, Netflix will continue to add mainstream titles like Grand Theft Auto, which has already seen tens of millions of downloads. The company will also keep releasing games based on its popular shows, as these tend to become fan favorites. For instance, “Squid Game: Unleashed” has reached the top spot in app stores’ lists for action games in 107 countries and is on track to become Netflix’s most downloaded game yet.
Netflix’s expansion into online games underscores its broader strategy to compete for users’ attention against a wide array of entertainment options. While it remains to be seen how well Netflix can compete with the biggest gaming companies out there, this move represents a significant step in its ongoing efforts to diversify and enhance its content offerings.
Netflix is one of the leading entertainment services with almost 270 million paid members. It offers TV series, films and games across a wide variety of genres and languages.
Netflix stock (NASDAQ:NFLX) opened trading up 0.2 per cent at US$971.10 and rose 12.52 per cent last week, where it reached an all-time high of US$999.00.
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