- Nextech AR Solutions (NTAR) has signed a multi-year, Metaverse marketplace deal with Restaurants Canada
- As a result of the success of this year’s virtual RC Show, Restaurants Canada has now signed a multi-year deal with Nextech
- Restaurants Canada will utilize Nextech’s AR technology at its upcoming in-person and virtual 2022 RC Show, taking place from Feb 27 – Mar 1, 2022
- Restaurants Canada is a national, not-for-profit association
- Nextech AR is a leader in the rapidly growing augmented reality industry
- Nextech AR Solutions (NTAR) is up 0.82 per cent, trading at C$1.23 per share at 11:15 am EST
Nextech AR Solutions (NTAR) has signed a multi-year, Metaverse marketplace deal with Restaurants Canada.
Restaurants Canada is the largest foodservice organization in Canada with over 30,000 members.
This deal utilizes Nextech’s virtual events and Metaverse Studio as a managed service, which includes 3D AR booths, human holograms, 3D AR product experiences, and augmented reality ads. The company will also build a “metaverse marketplace” which allows members and vendors to virtually meet with one another and see all products and services under one umbrella.
Due to the COVID-19 pandemic, Restaurants Canada chose to put on its annual RC Show as a virtual event hosted on Nextech’s platform. As a result of the success of the virtual RC Show, Restaurants Canada has now signed a multi-year pivotal industry deal with Nextech. Through Nextech’s virtual events platform, RC Show 2021 attendees had access to an interactive virtual trade show floor and exhibitor booths, broadcast-quality content, and interactive demonstrations.
In combination with the upcoming in-person and virtual 2022 RC Show, taking place from Feb 27 – Mar 1, 2022, Restaurants Canada will create a new industry standard for the entire foodservice and hospitality industry with the launch of this new “metaverse marketplace”, using Nextech’s immersive AR technology to create meaningful connections with Restaurants Canada’s members.
Christopher Barry, Director of Membership at Restaurants Canada further elaborates on the Metaverse Marketplace,
“The Metaverse Marketplace allows brands to market their product or service and set up live meetings. With the ability for operators to no longer have to physically travel to meet their supplier, this results in more engagement and conversion for brands within the marketplace. It’s a one-stop shop for people to come to do business”.
With plans for up to 5000 virtual vendor booths serving 30,000+ members, this unique Marketplace will be a thriving centre for ecommerce and will leverage Nextech’s 3D Augmented Reality solutions for products and advertisements. Vendors will be able to show their products in 3D, allowing members to interact at a higher level.
Nextech anticipates generating additional revenue from add-ons like its ad network, ARitize Ads, which has the capability to display throughout the event and digital marketplace. This is not only a showcase of Nextech’s technology as an integrated, seamless platform, but also provides a large revenue-sharing opportunity for Nextech.
Evan Gappelberg, CEO of Nextech AR commented on the partnership.
“This multi-year deal is a very substantial validation of both our virtual events platform and new 3D Metaverse Marketplace. The opportunity for revenue potential is significant and we are excited to partner with Restaurants Canada again while having the opportunity to showcase our ad network, AR features and 3D product visualizations to 30,000 industry pros.
With the Omicron variant spreading globally live events are being scaled back or cancelled and the world is once again looking for virtual event platforms, marketplaces, and 3D product visualizations which is causing a spike in our business”.
Todd Barclay, President and CEO, Restaurants Canada commented,
“The Nextech platform offered a much more sophisticated experience for our attendees and exhibitors. The engagement levels were high and created what felt like a personal connection, in what would otherwise be an impersonal platform.” He continues, “With Nextech, we look forward to providing the foodservice and hospitality industry with an innovative solution that can help our members grow their business.”
Restaurants Canada is a national, not-for-profit association advancing the potential of Canada’s diverse and dynamic foodservice industry through member programs, research, advocacy, resources and events.
Nextech AR Solutions is a Metaverse company bringing augmented reality (AR) to the masses by creating an AR ecosystem featuring ecommerce solutions for websites, AR learning and education as well as AR live streaming for events.
Nextech AR Solutions (NTAR) is up 0.82 per cent, trading at C$1.23 per share at 11:15 am EST.