Source: NowVertical Group Inc.
  • NowVertical Group (NOW) introduces Smart Archives solution for Google Analytics Universal customers
  • Smart Archive solution transforms customers’ historical data and saves it to secure storage to transfer it to customers quickly
  • SA grants NOW’s customers the ability to analyze trends and perform year-over-year comparisons
  • NowVertical Group delivers vertically-specific data, technology, and artificial intelligence (AI) applications globally into private and public verticals
  • NowVertical Group’s (NOW) is up 7.04 per cent, trading at C$0.38 at 12:15 pm EDT

NowVertical Group’s (NOW) Smart Archive solution gives retailers and other enterprise customers a decade of data continuity.

Smart Archive solution extracts customers’ historical data using Google’s API, transforms it, and saves it to secure storage to transfer it to customers quickly.

In July 2023, Google Analytics Universal data will cease, with no further access expected after January 2024, affecting approximately 28 million sites worldwide.

Smart Archive solution

SA opens new opportunities for customers looking to blend historical GA Universal data with the new GA4 data in a single report or dashboard.

In the end, SA grants NOW’s customers the ability to analyze trends and perform year-over-year comparisons.

“Google Analytics’ footprint is compelling and incredibly relevant to anyone using their website for sales, data capture, or customer acquisition,” said Sasha Grujicic, President of NOW.

“NOW’s Smart Archive enables companies across many verticals like retail, automotive, publishing/streaming, financial services, and others to continue to benefit from this data,” added Grujicic.

NowVertical Group delivers vertically-specific data, technology, and artificial intelligence (AI) applications globally into private and public verticals.

NowVertical Group’s (NOW) is up 7.04 per cent, trading at C$0.38 at 12:15 pm EDT.

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