- OOOOO Entertainment (OOOO) is partnering with myFanPark Inc. to launch interactive, live online shopping in South Africa
- The partners will utilize OOOOO’s technology platform as interactive video commerce continues to explode as a mega-trend worldwide
- myFanPark is a global fan-celebrity engagement platform
- OOOOO Entertainment Commerce was founded in 2020, with offices in China, the UK, Brazil and soon South Africa
- Shares in OOOOO Entertainment (OOOO) are up 9.09 per cent, trading at $1.08 per share
OOOOO Entertainment (OOOO) is partnering with myFanPark Inc. to launch interactive, live online shopping in South Africa.
myFanPark is a global fan-celebrity engagement platform that allows creators to sell a highly personalized experience to their fans around the world.
The company’s roster includes talent from 31 countries, supported by operational teams in the USA, Europe, and South Africa.
The partners will utilize OOOOO’s technology platform that enables retailers, brands, and entrepreneurs to share product-based opinions directly to consumers through live, interactive, shoppable videos.
The platform also offers gamification and social features which reward the community for helping to grow the user base, reducing the need for traditional ad networks.
Sam Jones, co-founder and CEO of OOOOO, said of the partnership,
“The myFanPark partnership enables OOOOO to access a highly developed retail market in South Africa, with consumers wanting to experience live shopping.”
Interactive video commerce continues to explode as a mega-trend worldwide, wherein China alone, it is estimated to reach $305 billion this year, according to Forbes.
Launched in November 2020, the OOOOO platform has seen hundreds of thousands of installs to date and successfully onboarded leading brands across the fashion, sport, beauty and wellness industries.
“We have keenly watched the success of entertainment commerce out of China and couldn’t be more excited with the OOOOO partnership,” said myFanPark CEO Joy Des Fountain.
OOOOO Entertainment Commerce was founded by Sam Jones and Erich Zhang in 2020, with offices in China, the UK, Brazil and soon South Africa.
Shares in OOOOO Entertainment (OOOO) are up 9.09 per cent, trading at $1.08 per share as of 10:32 am ET.