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Pabst Labs joins forces with Tinley’s (CSE:TNY) to manufacture cannabis-infused “Not Your Father’s Root Beer” in California

Cannabis, Consumer
CNQ:TNY
03 May 2021 14:45 (EDT)

The cannabis-infused, non-alcoholic beverage will contain 10 mg of THC per 12 fluid ounce bottle.

The original version of the popular drink is a hard root beer produced by Tinley’s and distributed by Pabst. According to IRI, a Chicago-based market research firm, the drink was one of the top-selling craft beers in the United States in 2015.

“Not Your Father’s” brand manager Mark Faicol commented,

“Introducing ‘Not Your Father’s Root Beer’ to cannabis consumers in California is a welcome expansion of our growing family of brands. Its smooth and balanced flavour has broad appeal, from discerning craft drinkers to cannabis consumers.”

Pabst Labs is also working with Tinley’s to plan the launch of additional products from the Pabst Labs brand portfolio.

“Tinley’s facility is ideally equipped to produce our glass bottled products, including pasteurization and other options,” said Chuck Barlick of Pabst Labs. “This, combined with their team’s deep technical manufacturing expertise, will enable us to launch a broad variety of drinks from Pabst Labs.”

Pabst Labs is headquartered in Los Angeles and is solely responsible for the production, marketing, and sales of cannabis-infused products.

Ted Zittell, director of Tinley’s, added,

“We look forward to the launch of this favourite brand, and to working with the Pabst Lab team on additional products using their other strong nationally-recognized brands.”

The Tinley Beverage Company is a Canada-based beverage company that manufactures a line of liquor-inspired, non-alcoholic, cannabis-infused beverages for sale in California. 

The Tinley Beverage Company (TNY) is up 9.59 per cent and is trading at $0.40 per share as of 2:20 pm ET. 

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