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PesoRama (TSXV:PESO) opens 19th location

Consumer
TSXV:PESO
08 April 2022 12:45 (EDT)

Source: PesoRama.

PesoRama (PESO) has expanded into a 19th dollar store location in Cuernavaca, Mexico.

Cuernavaca offers easily accessible, high-traffic shopping areas with a diverse tenant mix of big box and smaller stores.

PesoRama enjoys a first-mover advantage as the only dollar store operator in Mexico. It intends to capitalize on this opportunity to scale its operations across the country, mirroring the success of dollar stores in Canada and the United States.

“We are excited to announce the opening of a new store in the capital of Morelos State, south of Mexico City,” said Erica Fattore, President and CEO of PesoRama. “As we look to strategically expand across Mexico, the Cuernavaca store represents the broad appeal of our brand and expansion potential.”

“As an equal opportunity employer,” she added, “our stores benefit local communities by hiring women in key roles and offering carefully curated affordable products that appeal to local tastes.”

PesoRama operates as Mexico’s only dollar store retailer under the JOi Canadian Stores brand.

PesoRama (PESO) is unchanged trading at $0.58 per share as of 11:47 am EST.

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