- On June 21, Phyto’s team embarked on its second RV tour, named “The Shatter Run”
- The goal is to visit 250+ retailers over two months providing education and in-store visual merchandising
- Phyto Extractions is a Health Canada licensed agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC
- Phyto Extractions Inc. (XTRX) opened trading at C$1.07 per share
Last October, Phyto Extractions’ marketing and sales team launched a project with the goal of offering support to cannabis retailers across the country.
The team set out on a cross-country RV tour to bring product knowledge directly to retail managers and budtenders. During the RV’s first run, Phyto’s sales team visited 158 licensed cannabis retailers from British Columbia to Ontario.
This summer, Phyto’s team embarked on its second RV tour, named “The Shatter Run”, this time leaving from Ontario en-route back to its home base in BC. The tour commenced on June 21 and visited Shiny Bud retail locations from Toronto to Windsor where the team was interviewed for a podcast hosted by Mike Elkin aka TheCannaBrokr. From there, the Shatter Run continued by visiting retailers around Ontario and activating outside of Sessions locations in Waterloo, Windsor, Sarnia, Aurora, Wasaga and Timmins.
Two months will be spent on the road; connecting and building relationships with retail managers and staff, providing education and in-store visual merchandising displays to enhance brand awareness and encourage product sell-through.
The goal is to visit 250+ retailers by August. As of July 7, 160 retailers (corporate, franchise and independent) have been visited from Ontario to Manitoba. From Manitoba the team will travel to Calgary, arriving on July 10, or 7/10, the 4/20 for “dabbers” or cannabis concentrates celebration.
“As a retailer myself, I believe that brand success stems partly from the in-person connection. This is imperative from brand to retailer personnel, particularly when it comes to the concentrates category. The winning formula lies in Phyto’s quality, consistent products, iconic legacy brand, passionate team and superior support.
I applaud our dedicated staff who work tirelessly to deliver this first-class experience to even the single store, in remote communities. We believe that Phyto is still the people’s brand and a favourite Canadian legacy that will continue to live on,” said Michael Forbes, CEO, Phyto Extractions Inc.
Phyto Extractions is a Health Canada licensed agricultural-scale cannabis extraction, distillation and product manufacturer located in Langley, BC
Phyto Extractions Inc. (XTRX) opened trading at C$1.07 per share.