Red Light Holland - Director and CEO, Todd Shapiro (Right).
Director and CEO, Todd Shapiro (Right).
Source: Daily Hive.
  • Psychedelics start-up Red Light Holland (TRIP) will soon begin selling its microdosing products through Netherlands-based retailer McSmart
  • The products will be available through McSmart’s two Tatanka locations, as well as its Headshop location, by the end of September
  • Alongside the in-store agreement, Red Light Holland will also distribute the products through an affiliate website
  • This latest news comes after the company planted its first truffle crop ahead of schedule early last month
  • Red Light Holland (TRIP) is up 7.14 per cent and is currently trading at 7.5 cents per share

Psychedelics start-up Red Light Holland (TRIP) will soon begin selling its microdosing products through Netherlands-based retailer McSmart. 

The products will be available through McSmart’s two Tatanka locations, as well as its Headshop, by the end of September. Alongside the in-store agreement, Red Light Holland will also distribute the products through Tatanka’s website.

This latest news comes after the company planted its first truffle crop ahead of schedule, early last month.

“All of us at Red Light Holland are very excited as our microdosing packs are so close to being on shelves and available for online purchases. 

“We are still anticipating our premiere product launch, with our newly coined phrase iMicrodose, happening later this month, and working so closely with McSmart is something we are truly appreciative of,” he said.

Todd Shapiro, CEO and Director of Red Light Holland commented on the new agreement with McSmart.

“All of us at Red Light Holland are very excited as our microdosing packs are so close to being on shelves and available for online purchases. 

“We are still anticipating our premiere product launch, with our newly coined phrase iMicrodose, happening later this month, and working so closely with McSmart is something we are truly appreciative of,” he said.

Red Light Holland, first listed in May, and have been eagerly positioning themselves for the production, growth and sale of magic truffles in the Netherlands, where the products legal. 

Despite the recent investor interest surrounding the emerging pscilocybin and psychedelic markets, most listed companies in the industry have proved largely underwhelming, thus far.

Similarly, Red Light Holland’s share price has yet to return to its IPO price of C$0.18 and is currently trading at just seven cents per share.

With regulations easing and a number of landmark medical studies currently under, whether this burgeoning industry performs better over time remains to be seen.

Red Light Holland (TRIP) is up 7.14 per cent and is currently trading at 7.5 cents per share at 2:23pm EDT.


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