- RYU Apparel (RYU) has signed an agreement with the NFL Alumni Academy to supply technical high performance apparel to its athletes and coaches
- The NFL Alumni Academy is an exclusive and elite training program that develops “NFL Ready” players
- The Academy’s athletes and coaches will engage in a co-branded social media campaign with RYU
- RYU Apparel or Respect Your Universe, is an award winning urban athletic apparel and accessories brand
- RYU Apparel Inc. (RYU) is up 9.09 per cent, trading at C$0.06 per share at 3:20 pm ET
RYU Apparel (RYU) will supply technical high-performance apparel to the NFL Alumni Academy’s athletes and coaches.
The NFL Alumni Academy is an exclusive and elite training program that develops “NFL Ready” players. It provides critical solutions for in-season injury replacement for the NFL.
This season, the NFL Alumni Academy expects to train and place over 250 players on to NFL and XFL teams. Both athletes and coaches will exclusively wear RYU’s best-in-class performance apparel. They will wear this when training and while on official Academy business, such as media and other public appearances.
Dean Dalton, Executive Director of the NFL Alumni Academy, commented on the news.
“After one season of partnering with RYU and their award-winning, technically advanced products we knew we had to make sure they were back for 2022. Their powerful brand message of RESPECT is a perfect fit for everything that we hold in high esteem at The Academy!”
As part of their agreement with the XFL, which is co-owned by Dwayne “The Rock” Johnson, the Academy will not only be training the aspiring players in football skills and performance, but also life skills.
Cesare Fazari, CEO of RYU also provided his comments.
“RYU couldn’t be more excited for these incredible partnerships with NFL Alumni Academy and XFL, delivering best-in-class apparel and experiences to athletes and coaches. We see this as a pivotal partnership for our brand recognition.”
RYU will also be featuring products at this year’s NFL Alumni Golf Tournaments. The NFL Alumni Chapter golf tournaments serve as the qualifier for the Super Bowl of Golf on Oct 23 & 24, 2022, at Mission Hills Resort & Club in Palm Desert, California.
The Academy’s athletes and coaches will engage in a co-branded social media campaign with RYU. It will emphasize Respect in support of The NFL Alumni Academy’s diversity development program. The campaign will promote the core tenets of RYU: respecting yourself, respecting your environment, and respecting others.
RYU Apparel, or Respect Your Universe, is an award-winning urban athletic apparel and accessories brand. It engineers its products for the multi-discipline athlete’s fitness, training, and performance.
RYU Apparel Inc. (RYU) is up 9.09 per cent, trading at C$0.06 per share at 3:20 pm ET.