Shopify - VP of Partnerships, Ritu Khanna
VP of Partnerships, Ritu Khanna
Source: Retail Insider
  • Shopify (SHOP) has shared its launch plans for the first phase of a multi-year arrangement through its partner program
  • The first phase has been designed to make it easier for program partners to build their business with Shopify
  • It will focus on rewards, skills building, and a simplified partner experience
  • The program incentives and related products have also expanded
  • Shopify (SHOP) is down 1.35 per cent, trading at $56.24 per share as of 11:05 a.m. EST

Shopify (SHOP) has shared its launch plans for the first phase of a multi-year arrangement through its partner program.

According to the company, the first phase has been designed to make it easier for program partners to build their business with Shopify with a focus on three areas. These include rewards, skills building, and a simplified partner experience.

Bobby Morrison, CRO of Shopify, commented,

 “Our continued engagement in our partner ecosystem is anchored by a singular goal, helping our partners win more business, based on what they’ve told us they need most.”

Shopify stated it is expanding the program incentives to recognize and reward partners. Also, partners can earn more than twice as many rewards this year through revenue share and promotions from referrals to re-invest back into their business. Shopify is working on helping partners close more deals through joint marketing and co-selling programs.

Product expansion to support partners

Additionally, the company recently released over 100 product updates to aid its partners in bringing innovations to their clients. The company is also launching its first-ever certification program, which will have courses and badges that demonstrate product expertise.

Ritu Khanna, Vice President of Partnerships at Shopify, added,

“Our merchant needs are continuously evolving… Together, we will help merchants navigate the next era of commerce.”

Shopify has increased its focus on supporting partners’ education and earnings potential with expanded virtual and in-person events. There will also be an in-person event this fall to celebrate and recognize top-performing commercial partners.

Furthermore, Shopify partners now have access to an expanded product and sales enablement resource library in their partner dashboard, along with live webinars.

Shopify Inc. (SHOP) is down 1.35 per cent, trading at $56.24 per share as of 11:05 a.m. EST.


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