• Sleep Country Canada is gearing up to open its latest store in Toronto’s Etobicoke neighbourhood on Saturday
  • This will bring Sleep Country’s national store count to 303 locations
  • The location is in close proximity to the Islington Avenue exit along Highway 401
  • Shares of Sleep Country Canada are up 1.01 per cent to C$27.89 as of 12:56 pm ET

Sleep Country Canada (TSX:ZZZ) is set to open its latest store in Toronto’s Etobicoke area on Saturday.

In a news release, the company stated the latest location will bring its national store count to 303 locations.

Located near major transportation routes, including Highway 401, the Etobicoke location will connect customers with the benefits of quality sleep, which is crucial to mental and physical well-being.

The new location will offer a wide selection of high-quality and innovative mattresses, bedding essentials and sleep accessories.

“We look forward to connecting more GTA residents to the power of a good night’s sleep, and are thrilled to be expanding our retail presence in the Toronto area where this new Etobicoke location is positioned to help satisfy the strong demand from Torontonians for quality sleep solutions,” Phil Besner, senior vice president of business development at Sleep Country Canada, said in a statement. “Our continued investment in the world-class Sleep Country retail experience is a reflection of our unwavering commitment to serving the sleep needs and personal sleep preferences of our valued customers across Canada.”

Sleep Country is Canada’s leading specialty sleep retailer operating under a range of retailer banners, including: Sleep Country Canada, Dormez-vous, the rest, Endy, Silk & Snow, Hush and the most recently acquired Casper Canada.

The company has omnichannel and e-commerce operations, including 303 corporate-owned stores and 19 warehouses across Canada.

Shares of Sleep Country Canada are up 1.01 per cent to C$27.89 as of 12:56 pm ET.

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