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Sony’s Alpha 1 II: A new professional photography standard?

Consumer, Market News, Technology
NYSE:SONY
28 November 2024 05:05 (EST)
Sony Electronics Announces Second-Generation Flagship Alpha 1 II

(Sony Electronics unveils second-generation flagship Alpha 1 II. Source: Sony Corp.)

Want a high-end gift for the shutterbug in your life this holiday season?

Sony (NYSE:SONY) announced the launch of its latest flagship full-frame camera, the Alpha 1 II.

This state-of-the-art mirrorless camera combines some of the most sought-after features from Sony’s topline camera series into a single body, making it a top choice for professional use. The Alpha 1 II is touted as being able to deliver higher resolution, speed, and AI-driven technology, catering to the demanding needs of professional photographers and videographers.


Management’s lens

“The original Alpha 1 was a groundbreaking release in 2021, and since then Sony has continued to raise the bar, year over year. When developing the successor to our esteemed flagship model, we made it our mission to incorporate feedback from the industry and the community of Alpha 1, Alpha 7R V and Alpha 9 III users. The result is a powerhouse of a camera – our highest-performing, most balanced, utilitarian tool on the market,” Sony Electronics’ vice president of imaging solutions, Yang Cheng said in a news release. “The Alpha 1 II stays true to the Alpha 1’s foundational core of high resolution and speed but is amplified with a dedicated AI processing unit and enhanced ergonomics. It is sure to be seen as Sony’s strongest and most reliable hybrid camera ever created.”

Key features of the Alpha 1 II


Fit into frame

The Alpha 1 II will be available in December 2024, priced at approximately US$6,499.99 and C$8,499.99. It will be sold through Sony’s authorized dealers across North America. A steep price tag for a camera to be sure, but for professionals looking to get to the top of their field, the Alpha 1 II represents the pinnacle of hybrid tools, ideal for a wide range of applications including photojournalism, wildlife, sports, portraiture, weddings, and commercial work. Alternatively, you could buy a PlayStation 5 Pro at that price tag.

About Sony

Sony Corp. is one of the most comprehensive entertainment companies in the world, with a portfolio that encompasses electronics, music, motion pictures, mobile, gaming, robotics and financial services.

Sony stock (NYSE:SONY) last traded at US$19.76 and is up 4.34 per cent since the year began.

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(Top image via Sony Corp.)


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