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Spin Master and Jason Kelce partner on new Hatchimals release

Consumer, Market News
TSX:TOY
04 October 2024 12:26 (EDT)
Jason Kelce and the Hatchimals Alive Mystery Hatch toy

(Source: CNW Group and Spin Master)

With help from Jason Kelce, global children’s entertainment company Spin Master (TSX:TOY) is debuting the newest member of the Hatchimals toy family, the Hatchimals Alive Mystery Hatch, an interactive egg that hatches to reveal a furry friend inside.

The new toy, designed for ages 5+, features over 100 sounds and reactions, including a heartbeat, and will glow with a rainbow light and emit a “magical mist” before the Hatchimal emerges singing the Hatchi-Birthday song.

The release was marked by Kelce, the former Philadelphia Eagles centre, “New Heights” podcast co-host and father to three daughters, who provided play-by-play commentary on the new Mystery Hatch experience.

“I love getting down on the floor and playing with my kids, you know, dishing out the fun dad energy,” Kelce said in a statement. “Breaking down the Hatchimals play was wild, it taps back, there’s magical mist and then it hatches and you get to see who’s inside?! Hatchimals definitely scores points with the Kelces. Did you see how cute the Pufficorn is?”

Kelce is also partnering with Spin Master on a holiday toy donation for children in Philadelphia as part of his upcoming “A Philly Special Christmas Party” album release on Nov. 29.

The Hatchimals Alive Mystery Hatch is available for the suggested retail price of US$59.99 at major retailers today.

Leadership insights

“The original Hatchimals, released in 2016, captivated millions with over 14.2 million units sold,” Doug Wadleigh, Spin Master’s president of toys, said in a statement. “Now, a new generation of kids – including the Kelce kids – meets the next generation of Hatchimals. The game-changing holiday favourite that once shook up the toy industry is now redefining toy magic with the launch of Mystery Hatch.”

About Spin Master

Toronto-based Spin Master is a leading children’s entertainment company focused on toys, entertainment and digital games. Its distribution in over 100 countries is driven by award-winning brands like PAW Patrol, Hatchimals, Bakugan, Kinetic Sand, Air Hogs, Melissa & Doug, Rubik’s Cube and GUND.

Spin Master stock (TSX:TOY) is up by 0.91 per cent, trading at C$30.96 per share as of 11:23 am ET. The stock has given back 7.72 per cent year-over-year and 23.82 per cent since 2019, despite generating robust net income over both periods.

Join the discussion: Find out what everybody’s saying about this toy stock, Hatchimals and Jason Kelce on the Spin Master Corp. Bullboard and check out the rest of Stockhouse’s stock forums and message boards.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

(Top photo of Jason Kelce and the Hatchimals Alive Mystery Hatch toy: CNW Group and Spin Master)


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