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Spring forward with Canada’s first-to-market cannabis infused beverage

Cannabis, Consumer, Market News
TSX:WEED
29 March 2023 16:20 (EDT)
Canopy Growth

Sparking Lemonade and Sparkling Strawberry Lemonade (CNW Group/Canopy Growth Corporation)

Canopy Growth (TSX:WEED) is introducing Canada’s first-to-market cannabis infused beverage with naturally occurring caffeine.

The company will launch the new product under the Deep Space brand. Canopy is also launching four new flavours under the Tweed brand for springtime enjoyment.

Dave Paterson, President, Canada of Canopy Growth, commented on the announcement.

“Consumers can enjoy an extra spring in their step with the introduction of Deep Space Propulsion. These are first of its kind cannabis beverages with naturally occurring caffeine. Also, as consumers gear up to enjoy that extra hour of sunshine, Tweed is ready with new flavours to tantalize tastebuds. We’re proud to bring new and novel products to life through the Deep Space and Tweed brands. It offers ground-breaking experiences that surpass consumer expectations.”

Deep space propulsion

Deep Space is launching two new cannabis beverages to its lineup. This is the first in the Canadian market to combine cannabis and caffeine in a beverage.

Deep Space Propulsion Pulsar Peach and Deep Space Propulsion Cosmic Cherry Lime comes with 10 mg THC, 30 mg of naturally occurring caffeine and 10 mg of CBG.

It provides a choice between peach soda with vibrant notes of honeydew and cantaloupe in the Deep Space Propulsion Pulsar Peach or a punch of zesty lime in a bold cherry soda in the Deep Space Propulsion Cosmic Cherry Lime.

The company updates that the 355ml beverages combine lively natural flavours – perfect for those looking to stay connected and enjoy spring’s longer days.

Tweed

Tweed continues to expand its beverage product offerings with the introduction of:

The company updated that these new products are available for purchase via legal recreational cannabis e-commerce channels and retail locations in select regions.

About Canopy Growth

Canopy Growth is a leading North American cannabis and CPG company. It cultivates and sells medicinal and recreational cannabis, and hemp. Its portfolio of brands include Tweed, Spectrum Therapeutics, and CraftGrow.

The company’s CPG portfolio features sugar-free sports hydration brand BioSteel, targeted 24-hour skincare and wellness solutions from This Works, gourmet wellness products by Martha Stewart CBD, and category defining vaporizer technology made in Germany by Storz & Bickel.

Although it primarily operates in Canada, Canopy has distribution and production licenses in more than a dozen countries. It also holds an option to acquire Acreage Holdings upon U.S. federal cannabis legalization.

Canopy Growth Corporation (WEED) is down 0.81 per cent, trading at C$2.44 per share at 3:59 pm ET.

Cannabis infused beverage market in Canada

Latest report from Straits Research project that CBD based beverages market size is projected to grow at CAGR of 25.6 per cent, globally. It further reports that the properties of CBD are attracting the attention of many people who were skeptical about using the product. This is creating opportunities for the CBD beverages market in North America.

The report claims that in Canada, the demand for CBD beverages is rapidly rising among the health-conscious population. The North American CBD beverages market is divided into marijuana-derived and hemp-derived cannabis. The CBD beverages market is further segmented into beer, water, juice, tea, coffee, and others.

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