- Media company Stingray Group (RAY.B) has signed a three-year partnership agreement with marketing and advertising network dentsu
- Under the collaboration, Stingray will provide dentsu with priority access to the company’s global music ecosystem
- In return, dentsu will contribute its expertise in media, and provide access to its roster of premium clients
- Together, the companies will bring further innovation to music and audio distribution, consulting services, and sponsorship
- Stingray Group is up 0.78 per cent and is currently trading for $6.47 per share
Media company Stingray Group (RAY.B) has signed a three-year partnership agreement with marketing and advertising network dentsu.
Through the three-year collaboration, the two organisations will share their respective resources with each other. Primarily, Stingray will provide dentsu with priority access to the company’s global music ecosystem.
In return, dentsu will contribute its extensive expertise in media, and provide access to its world-class client services and roster of premium clients.
The companies hope that together, they will bring further innovation to music and audio distribution, consulting services, and sponsorship. In addition, they hope that the collaboration will enable brands to better connect with passionate music audiences.
Stingray’s Senior Vice-President of Global Media Solutions, Ryan Fuss, spoke about the potential of the company’s agreement with dentsu.
“How exciting to announce a global partnership between two companies that truly share the fundamental belief that brands can power premium content experiences,” he said.
“We are thrilled to be partnering with dentsu, and look forward to collaborating with their impressive roster of agencies and clients over the next 3 years to deliver innovative branded content experiences to Stingray music fans around the world,” he added.
Dentsu Entertainment’s CCO, Kai Exos, also commented positively, saying that dentsu is always proud to collaborate with strong brands.
“The quality of Stingray’s content is positioned at the forefront of music and lifestyle,” he said.
“Our hope for the partnership is to promote access to new audiences with data and insights in a growth mindset,” he added.
Stingray Group is up 0.78 per cent and is trading for $6.47 per share, as of 11:17am EST.