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SuperBuzz (TSXV:SPZ) completes pilot integration with Keedoz.com

Technology, The Watchlist
TSXV:SPZ
31 October 2022 12:17 (EDT)

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SuperBuzz (SPZ) has successfully completed a pilot integration with Keedoz.com.

The integration with Keedoz proves the company’s ability to increase marketing return on investment without human intervention.

During the pilot, Keedoz sent thousands of marketing campaigns across their network.

“A portion of the marketing campaigns was created by a human and a portion by SuperBuzz’s new AI-infused content creation product, DaiSY,” said Liran Brenner, CEO of SuperBuzz.

“After analyzing the data, it is clear that audiences could not differentiate between human-made campaigns and the ones made by our machine learning. We and our partners are extremely satisfied with the results. The test demonstrates SuperBuzz’s ability to help small and medium businesses scale their marketing campaigns without the need to hire costly marketing professionals. We believe every company deserves a chance to compete with the big corporations,” he added.

Compared to a human, SuperBuzz’s platform increased the marketing clickthrough rate by 3 times. While human campaigns have an average clickthrough rate of 5 per cent, SuperBuzz campaigns generated an average clickthrough rate of 16 per cent.

With the successful pilot, SuperBuzz plans to roll out its platform to additional customers.

SuperBuzz’s AI platform automatically produces marketing content and returns quality traffic to its customer websites. Machine learning analyzes website context and user behaviour to create tailormade marketing campaigns.

Brenner spoke with Sabrina Cuthbert about the news.

SuperBuzz is one of the first AI companies to specialize in marketing technology.

SuperBuzz Inc. (SPZ) opened with a gain of 5.26 per cent trading at 0.10 per share.


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