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TAAT (TAAT) joins several “Big Tobacco” firms at the 2021 NACS Show

Consumer
CSE:TAAT
09 September 2021 09:00 (EDT)

Source: TAAT Global Alternatives.

TAAT (TAAT) will be an exhibitor at the 2021 NACS Show from October 6 through October 8.

The NACS Show, held in Chicago, features 1,200 vendors in the convenience category and an average of 23,000 attendees from more than 70 countries. The NACS Show is operated by the Association for Convenience & Fuel Retailing, a trade association focused on industry-related issues such as labour and healthcare benefits, menu labelling compliance, payment card “swipe fees”, and tobacco retailing regulations.

Other exhibitors include household names in food and beverage including General Mills, Campbell’s and the Coca-Cola Company.

Several “Big Tobacco” firms are also exhibitors at the 2021 NACS Show in Chicago including Altria, Japan Tobacco International, ITG Brands, and R.J. Reynolds. TAAT has closed 68 new initial purchase orders following its first trade shows in July.

Smokers aged 21+ in attendance at the 2021 NACS Show will have the opportunity to try TAAT at the event.

TAAT Chief Executive Officer Setti Coscarella commented,

“Trade shows have proven highly effective for us ever since they became part of our commercialization strategy this summer. Although we have had no difficulty navigating the sales and distribution channels through direct outbound contacts, trade shows provide unparalleled opportunities to immerse buyers, merchandisers, and distributors in the TAAT brand. Our trade show displays are creatively designed to convey that TAAT is a combustible product used by smokers aged 21+ in a nearly identical fashion to a traditional tobacco cigarette, except with no nicotine or tobacco.

This engaging experience has proven instrumental to maintaining a high conversion rate. Now that we have managed to perfect our trade show playbook, we’re taking things further by exhibiting at the most prestigious conference in the convenience industry on the same floor as the ‘Big Tobacco’ firms. We are looking forward to this three-day event, where we expect to make many important connections in our journey to keep gaining market share in the USD $814 billion global tobacco industry.”

TAAT Lifestyle & Wellness Ltd. (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original”, “Smooth”, and “Menthol” varieties.

TAAT Global Alternatives Inc. (TAAT) opened trading at C$4.61 per share.

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