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The Alkaline Water Company (CSE:WTER) strengthens distribution network

Consumer
CSE:WTER
12 August 2020 14:40 (EDT)

The Alkaline Water Company’s (WTER) entire line of beverage products will be carried by direct-store-delivery provider, Mahaska.

Mahaska is a food and beverage distribution company, with a history spanning over 125 years. The distributor currently serves over 5,000 customers, through supermarkets and convenience stores throughout the United States. 

Mahaska has a presence in states including Iowa, South Dakota, Nebraska, Kansas, Illinois, Missouri, California, New York, and Texas.

Initially, the distributor will carry The Alkaline Water Company’s complete beverage offering. This includes the company’s A88 line of flavour-infused waters. 

This latest development will further expand the company’s presence in the American Midwest, and provide new opportunities for growth.

The Alkaline Water Company’s CEO, Richard Wright, is excited about the addition to the company’s growing list of channel partners.

“As a best-in-class provider, the partnership opens an important regional market for us in our pursuit to be a national lifestyle brand across all major retail channels.

“In addition to their strong presence in the supermarket and convenience store channel, Mahaska also serves an extensive network of vending providers and micro-markets, which could eventually open an exciting new growth market for us. This ties in nicely with our major growth initiative of penetrating the hospitality space during our current fiscal year.

“With our superior taste profile and increasing consumer demand for healthier and eco-friendly options, we believe our brands will be a hit with their customers,” he said.

The Alkaline Water Company (WTER) is up 6.48 per cent and is trading at $2.30 per share at 11:53am EDT.

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