- SuperBuzz (SPZ) completes a study measuring the efficacy of its AI on a large scale
- The results show that people cannot tell the difference between content created by SuperBuzz’s AI and content created by a human
- SuperBuzz’s AI platform automatically produces marketing content and returns quality traffic to its customer websites
- Machine learning analyzes website context and user behavior to create tailormade marketing campaigns
- SuperBuzz is one of the first AI companies to specialize in marketing technology
- SuperBuzz (SPZ) is up by 10 percent trading at $0.22 per share
SuperBuzz (SPZ) completes a study measuring the efficacy of its AI on a large scale.
The results show that people cannot tell the difference between content created by SuperBuzz’s AI and content created by a human.
These results, coupled with the results from October’s pilot study, confirm that SuperBuzz’s AI surpasses human-level quality, a breakthrough in machine learning.
Liran Brenner, CEO of SuperBuzz, stated,
“We are proud to participate in new experiments, which put our AI technology to the test and help us learn more about the accuracy of our machine-learning algorithms. Last month’s pilot study confirmed that our marketing AI generates better click-through rates. This month’s study reveals that our AI writes indistinguishably from a human.”
SuperBuzz conducted an online questionnaire asking 172 participants (including a handful of AI and content experts) to identify which tagline was created by a human and which by a machine.
The average participant identified the machine-generated content only 33 percent of the time. Moreover, no participant came close to choosing the machine-generated content 100 percent of the time. The results of the “human vs. machine” study were conclusive.
The next step for SuperBuzz is to open the experiment to the public, challenging people’s ability to distinguish between content created by humans or AI.
SuperBuzz’s AI platform automatically produces marketing content and returns quality traffic to its customer websites. Machine learning analyzes website context and user behavior to create tailor made marketing campaigns.
SuperBuzz is one of the first AI companies to specialize in marketing technology.
SuperBuzz (SPZ) is up by 10 percent trading at $0.22 per share as of 1:19pm ET.