PriceSensitive

The tariff drama bugging Nintendo isn’t hurting its stock

Consumer, Economy, Market News, Media, Technology
PINL:NTDOY
08 April 2025 17:20 (EDT)
Nintendo Switch 2 logo

(Source: File photo.)

Despite making headlines thanks to controversy, Nintendo (OTC:NTDOY) stock hasn’t been damaged.

It seems like one bad story after another

After pausing pre-orders for the Nintendo Switch 2 in the U.S. (a new console heavily criticized for being too expensive) Canadian pre-orders have also been paused. It is still on track for a June 5th, 2025, release.

MobileSyrup reports that Nintendo of Canada told them Switch 2 pre-orders were paused “to align with the delayed U.S. pre-orders.” That initial delay in the U.S. pre-order rollout was to figure out what any potential impacts from the Trump Administration’s tariffs.

Nintendo had tried to dodge any shipping issues with the U.S. by moving its production facilities out of China to Vietnam, but given the latest tariffs against that country, that seems to have backfired. The United States has said it will impose a 46 per cent tariff rate on Vietnam, which is among the highest any country faces. 

Nintendo’s home stock in Japan closed more than 7 per cent higher on Tuesday at ¥9,841 (C$95.59). Japanese consumers will pay ¥49,980 (C$488.26) for the console when it’s released.

Is the Nintendo Switch 2 too expensive?

The one thing people wanted to know most about the console is how much it would cost and it was strange to see no mention of the price during the hour-plus YouTube extravaganza Nintendo gave to unveil the specs and games on the Switch 2. Why? It will cost C$629/C$699, that’s why.

Nintendo of America’s president Doug Bowser (yes, that is his real name) basically told the CBC in an interview “We are charging this high price because we can,” (I’m paraphrasing). The company has gone on record to clarify that tariffs have nothing to do with its cost.

An inflated price

I was thumbing through my old video game magazines feeling nostalgic and I came across this letter written to “Game Players” magazine 29 years ago in April 1996.

(Source: “Game Players” magazine – April 1996.)

Kevin, like many gamers was concerned about the cost of Nintendo’s newest console at the time, the Nintendo 64. As of that magazine’s publication, we were just two months away from a new Nintendo console, just like today.

The Nintendo 64 launched with a C$299 price tag, equivalent to around C$$550 in 2025. Going “US$400 all-in” with accessories and a game, as Mike Salmon points out in his response above, would be closer to US$830 (C$1,175) in 2025 dollars, accounting for inflation.

(Source: Sears Christmas Wishbook catalogue – August 1996.)

All that we can say for sure is that many questions were asked, few were answered.

Play Pay it loud

With headquarters in Kyoto, Japan Nintendo Co., Ltd. is a multinational video game company that develops, publishes and releases video games and video game consoles.

Nintendo stock (OTC:NTDOY) closed 1.36 per cent higher on the OTC market at US$16.34.

Join the discussion: Find out what everybody’s saying about this stock on the Nintendo Bullboard, and check out the rest of Stockhouse’s stock forums and message boards.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

(Top image: File.)


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