- The Tinley Beverage Company (CSE:TNY) has signed a California-based distribution agreement with Shelf Life Distributing
- Shelf Life Distributing is a subsidiary of Gold Flora LLC, another cannabis company
- Under the agreement, Shelf Life will distribute Tinley’s line of non-alcoholic, cannabis-infused beverages throughout California
- The Tinley Beverage Company (TNY) is up 7.81 per cent to C$0.34 per share, with a $36.78 million market cap
The Tinley Beverage Company (CSE:TNY) has signed a California-based distribution agreement with Shelf Life Distributing.
Shelf Life Distributing is a subsidiary of Gold Flora LLC, one of California’s foremost cannabis companies. Its assets include a 625,000 square foot cultivation and manufacturing facility in Desert Hot Springs, and an established ultra-premium vape pens range.
While Tinley already has an operational presence in the state, and in the US, the agreement will offer significant expansion.
Under the agreement’s terms, Shelf Life will distribute Tinley’s range of non-alcoholic, cannabis-infused beverages to licensed dispensaries and home delivery services throughout California.
Shelf Life has already taken delivery of all Tinley’s inventory from the Phase 2 bottling facility. In addition, the company has decommissioned its Phase 2 site, in anticipation of the Phase 3 facility beginning operations.
Richard Gillis, President of Tinley, West Coast USA, is delighted to have attracted a distribution partner of Shelf Life’s calibre.
“The enhanced sales and delivery services come on the heels of our products taking the top two awards at this year’s Emerald Cup, and as legal cannabis products experience a historic surge in demand,” he said.
Shelf Life’s sales team of over 10 people will also have an impact beyond just distribution. Sales numbers, merchandising reach, budtender education, product demonstration, and logistics capabilities are all expected to improve.
The agreement also includes provisions for Shelf Life to undertake warehousing and shipping activities from Tinley’s Long Beach distribution facility, when it becomes licensed.
Laurie Holcomb, founder and CEO of Gold Flora, also commented on the agreement.
“The beverage category is finally catching on with consumers, and this positions it to be a key untapped category within the cannabis industry.
“Tinley’s products have excellent effects and onset time, plus they taste great,” she said.
The Tinley Beverage Company (TNY) is currently up 7.81 per cent to C$0.34 per share at 12:26pm EST.