Key Highlights
- Breckenridge Distillery launched the 2 Mile High Whiskey Club, a paid quarterly whiskey membership.
- The club costs $199 per quarter and includes two 750 mL bottles each season.
- Tilray Brands owns Breckenridge Distillery, linking the launch to Tilray’s beverage portfolio.
Breckenridge Distillery, a subsidiary of Tilray Brands, Inc. (NASDAQ: TLRY and TSX: TLRY), has launched the 2 Mile High Whiskey Club, a membership program that the company says will provide access to limited-release whiskeys, tastings and other behind-the-scenes content.
According to the announcement, membership is priced at $199 per quarter and includes two 750 mL bottles each season. Breckenridge Distillery said spots are limited, with additional openings each quarter, and that membership is available to adults 21 and older.
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The company described the club’s offerings as including limited releases, special cask finishes and single-barrel selections, along with virtual tastings and cocktail sessions tied to each release. Members are also expected to receive distillery updates and preferred access to distillery events, as well as discounts of 10% at the Breckenridge Distillery Restaurant and 15% off merchandise and bottles at the distillery’s two retail stores.
Breckenridge Distillery said planned selections for the first lineup include Breckenridge Holiday Blend, a Merlot Cask Finish Whiskey and a Master Distiller’s pick of Breckenridge Powder Hound Whiskey.
“There’s always something new happening in our barrels, and some of our most exciting whiskeys are the ones you can’t find everywhere,” said Bryan Nolt, Founder and CEO of Breckenridge Distillery. “The 2 Mile High Whiskey Club is our way of sharing those discoveries with people who really love whiskey and giving them a front-row seat to what we’re creating along the way.”
The company said future programming may include private tastings, whiskey education sessions and opportunities for members to help select a club single barrel.
Breckenridge Distillery was founded in Colorado in 2008 and is part of Tilray Brands, which describes itself as a global cannabis-lifestyle and consumer packaged goods company with operations across multiple regions.
The original press release is available on stockhouse.com
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