- Colorado’s Breckenridge Brewery, a subsidiary of Tilray Brands, has partnered with the 2023 NBA championship-winning Denver Nuggets to launch the Championship Edition Mile High City Golden Ale
- Breckenridge Brewery has been fostering Colorado’s craft beer scene since 1990
- Tilray Brands is a global cannabis lifestyle and consumer packaged goods company operating in Canada, the United States, Europe, Australia and Latin America
- Tilray stock has given back 3.24 per cent year-over-year and 83.26 per cent over the past five years
Colorado’s Breckenridge Brewery, a subsidiary of Tilray Brands (TSX:TLRY), has partnered with the 2023 NBA championship-winning Denver Nuggets to launch the Championship Edition Mile High City Golden Ale.
The new limited-edition brew is an easy drinking light ale now available throughout Colorado in 15-pack cases of 12 FL oz. and 19.2 FL oz. cans. The can features the Nuggets’ rainbow, a vintage detail from team uniforms between 1981 to 1993, as well as Denver’s striking skyline, which are intended to stir up nostalgia and city pride.
Management insights
“Breckenridge Brewery is thrilled to deepen our partnership with the Denver Nuggets through this special-edition ale. This beer is more than a drink; it’s a celebration of our shared victories and a tribute to our fans. The distinctive packaging, adorned with the Nuggets’ classic rainbow logo, reflects the vibrant spirit and history of the team,” Ryan Workman, director of marketing at Breckenridge Brewery, said in a statement. “We’re proud to bring a piece of the Nuggets’ legacy into the hands of fans, enhancing their game-day experience with a taste of victory.”
“This partnership with Breckenridge Brewery is a toast to our team’s success and our incredible fans,” added Michael Ceilley, senior vice president of partnership marketing and media sales for the Denver Nuggets. “The Mile High City Golden Ale not only captures the essence of our team’s spirit but also enhances the fan experience, making every sip a celebration of our championship.”
About Breckenridge Brewery
Breckenridge Brewery has been fostering Colorado’s craft beer scene since 1990 through its focus on balanced, approachable and innovative flavours. The company’s offerings include unique seasonals, barrel-aged specialties and classic go-to beers.
About Tilray Brands
Tilray Brands is a global cannabis lifestyle and consumer packaged goods company operating in Canada, the United States, Europe, Australia and Latin America. Notable in-house brands include Good Supply, Aphria, Broken Coast, Symbios and Navcora.
Tilray stock (TSX:TLRY) is down by 2.37 per cent trading at C$3.29 per share as of 9:33 am ET. The stock has given back 3.24 per cent year-over-year and 83.26 per cent over the past five years.
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