• Tilt Holdings’ (CSE:TILT) is updating its online cannabis ordering platform, BlackbirdGo.com
  • The platform includes loyalty and reward programs, as well as the ability for retailers to engage with consumers online
  • 30,000 additional product pages will be added to boost retailers’ offerings
  • Tilt Holdings (TILT) was down 5.36 per cent, with shares trading for C$0.26 and a market cap of C$66.17 million

Tilt Holdings’ (CSE:TILT) subsidiary, Blackbird Holdings, is updating its online cannabis platform.

Blackbird, which is part of Tilt’s portfolio of cannabis companies, will launch the revised version of BlackbirdGo.com on February 29.

The service will include loyalty and rewards programs, custom content, and the ability for retailers and brands to interact directly with consumers.

Mark Scatterday, CEO of Tilt, is eager to increase the company’s online presence.

“This is another example of how we are leading the technology charge for the cannabis industry through our innovative assets and portfolio companies.

“We are excited to see another development from Blackbird, which has already successfully grown by providing technology and services products at every touchpoint in the global cannabis supply chain,” he said.

New advertising opportunities will enable cannabis businesses to directly target their specific audiences.

Retailers will also be able to pay additional fees for a featured presence on the platform, with similar opportunities for brands set to roll-out soon.

Tim Conder, President and Chief Operating Officer of Tilt, is also a co-founder of Blackbird.

“We have been building a software and services ecosystem that aggregates and normalises a vast amount of data throughout the supply chain.

“With this update to BlackbirdGo.com, we will now earn revenue for advertising, something we have been working towards for some time,” he said.

The platform updates will also see the addition of 30,000 new product pages in an effort to increase the visibility of various retailers’ menus.

According to internal data, customers spend an average of 50 per cent more online when compared to in-store purchases.

The company says that this is a key factor in expanding its digital footprint on the platform.

Tilt Holdings (TILT) was down 5.36 per cent, with shares trading for C$0.26 at 12:57pm EST.

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