- Walmart Canada has joined the Stingray Retail Media Network
- Stingray will be responsible for exclusive sales representation of all in-store digital audio advertising within the national Walmart Canada retail footprint
- The Stingray Retail Media Network will launch in 200 Walmart stores nationwide this April
- The remaining stores will launch by the end of the second quarter of 2022
- Stingray is a leading global music, media, and technology company with over 1,000 employees worldwide
- Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day
- Stingray Group Inc. (RAY.A) opened trading at $7.03 per share
Stingray (RAY.A) has announced that Walmart Canada has joined the Stingray Retail Media Network.
The agreement empowers Stingray to be responsible for exclusive sales representation, in partnership with the Walmart Connect sales team, of all in-store digital audio advertising within the national Walmart Canada retail footprint.
Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers during their in-store shopping journey.
The addition of Walmart Canada further extends the scale of Stingray’s Retail Media Network by enabling brands to reach Walmart Canada customers through contextually relevant audio messages that are digitally ad-served via Stingray’s proprietary streaming media technology.
“Any advertiser looking to access high-intent shoppers within a brick and mortar retail environment, and generate truly meaningful impressions, is a great fit for retail-based digital audio advertising,” said Ryan Fuss, Senior Vice President, Stingray Advertising.
“As a household name in the retail space, Walmart Canada is an ideal partner to be joining our growing retail media network,” he added.
“We are incredibly excited to offer our advertisers the ability to extend their reach in Canada by adding Stingray’s digital audio advertising as a new offering within our omnichannel suite of solutions,” stated Dana Toering, Vice President, Walmart Connect Canada.
The Stingray Retail Media Network will launch in 200 Walmart stores nationwide this April. The remaining stores will launch by the end of the second quarter of 2022.
Stingray is a leading global music, media, and technology company with over 1,000 employees worldwide.
Walmart Canada operates a chain of more than 400 stores nationwide serving 1.5 million customers each day.
Walmart Connect Canada (WMC) is the retail media business unit within Walmart Canada that sits at the intersection of shopping and advertising.
Stingray Group Inc. (RAY.A) opened trading at $7.03 per share.