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Waterloo Brewing (TSX:WBR) expands radler beverage range

Consumer
TSX:WBR
12 February 2020 13:59 (EDT)

Craft beer brewery Waterloo Brewing (WBR) has expanded its popular line of radler beverages, with the launch of 2 new flavours for spring/summer.

Waterloo’s new Pineapple Radlers and Strawberry Rhubarb Radlers are scheduled to hit the shelves in early March.

Radlers are a refreshing beverage with similarities to shandies, and are typically composed by mixing beer with either lemonade or fruit juice. The radlers made by Waterloo are made with real fruit juice, unlike other radlers on the market, and are 2.5% alcohol-by-volume.

Waterloo’s Senior Marketing Agent, Kim Mannerow, spoke about how the company’s previous triumphs. “After the success we’ve had with our now-legendary Waterloo Grapefruit Radler and last year’s hit, Raspberry Radler, we immediately started experimenting with new flavours that would blossom in the Radler style, and after doing a small batch brew last summer we knew Pineapple was a sure winner.”

The 2 new radler flavours will be available for purchase at the Liquor Control Board of Ontario (LCBO), the Waterloo Brewing Taphouse and Beer Store, and select grocery stories across Ontario.

The products will be in single-serve 473mL cans for $2.85 each.

Waterloo’s share price is up 0.62 per cent, with shares currently trading at $3.27 apiece at 11:36am EST.

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