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WildBrain (TSX:WILD) partners with NBC Universal’s Peacock

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TSX:WILD
24 June 2022 11:00 (EDT)

Source: WildBrain.

WildBrain (WILD) will produce 52 new 11-minute episodes of Caillou for NBC’s Peacock streaming platform.

Peacock will also host five previously announced 44-minute Caillou specials currently in production.

WildBrain’s Caillou is a beloved animated kids’ show viewed in over 140 countries worldwide. It was created in Canada in 1997 based on a series of bestselling children’s books inspired by French child psychiatrist Dr. Françoise Dolto. The show aims to foster healthy childhood development, imagination, curiosity and emotional growth.

On WildBrain’s premium AVOD network on YouTube, WildBrain Spark, Caillou has amassed more than 73 billion minutes of watch time in 21 languages.

“We’re delighted to join with Peacock to expand the Caillou universe,” said Josh Scherba, President of WildBrain. “This is yet another example of how we’re reinvigorating treasured brands from our evergreen library.”

“Peacock is committed to enriching the minds of a new generation to promote emotional expression, creative thinking and dreaming big,” said Kristofer Updike, Vice President, Kids Content, NBC Universal Television and Streaming. “We can’t wait for parents and their kids to see these pivotal themes come to life in Caillou and in all of Peacock’s kids’ offerings.”

WildBrain offers kids’ and family entertainment including Peanuts, Teletubbies, Strawberry Shortcake, Yo Gabba Gabba!, Caillou and Degrassi.

WildBrain (WILD) is up by 0.79 per cent trading at $2.55 per share as of 9:59 am EST.

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