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WK Kellogg Co shares drop after spinout from Kellanova

Consumer, Market News
NYSE:KLG
03 October 2023 13:13 (EST)

WK Kellogg Co (NYSE:KLG) has officially spun out into its own independent company by listing its shares on the New York Stock Exchange.

In a news release, the company said it has completed its planned separation from Kellanova (NYSE:K), formerly known as Kellogg Company, on Oct. 2.

The Battle Creek, Michigan-based WK Kellog Co is a leading food company in the United States, Canada and the Caribbean with a portfolio of brands including Kellogg’s, Frosted Flakes, Froot Loops, Mini-Wheats, Special K, Raisin Bran, Rice Krispies, Corn Flakes, Kashi and Bear Naked.

“With the spirit of a start-up and a strong foundation of iconic brands and characters, we are writing the next chapter of our founder W.K. Kellogg’s original story. We are confident that as a standalone, publicly traded company, we are well-positioned to deliver on our strategic objectives, win in cereal and create value for customers, consumers, employees, communities and shareholders,” Gary Pilnick, CEO of WK Kellogg Co, said in a statement.

With an extensive history dating back to 1894, WK Kellogg Co began its legacy with the Corn Flakes brand. Since then, the company has expanded to include a wide range of other breakfast cereals and known characters such as Tony the Tiger and Toucan Sam.

Shares of WK Kellogg Co are down 7.19 per cent to US$12.39 as of 12:07 p.m. ET.

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