- Zoomd (ZOMD) has acquired Albert Technologies
- Albert is a U.S.-based artificial intelligence marketing platform that drives fully autonomous digital campaigns
- The acquisition enhances Zoomd’s self-service, SaaS and Web3 verticals
- Zoomd offers a search engine for publishers and a mobile app user-acquisition platform for advertisers
- Zoomd (ZOMD) is up by 7.41 per cent trading at $0.58 per share
Zoomd (ZOMD) has acquired Albert Technologies.
Albert is a U.S.-based artificial intelligence marketing platform that drives fully autonomous digital campaigns for some of the world’s leading brands.
It processes and analyzes audience and tactical data at scale, allocating budgets and optimizing campaigns across paid search and social media. Its clients include a number of Fortune 500 companies.
Consideration includes cash and shares and a future share-based earn-out payment based on meeting certain criteria.
The deal closed on March 27, 2022.
“While we are also releasing some of our products onto a self-service and SaaS business model, Albert enhances our efforts immediately, with additional solid offerings that cover branding and awareness needs,” stated Ofer Eitan, Zoomd’s CEO.
“Furthermore,” he added, “we view Albert as complementary for mobile apps, particularly with regards to our future plans relating to Web3. We view M&A activity, which includes industry professionals, supplementary technology and a solid customer base, as a part of Zoomd’s growth objective.”
Zoomd offers a search engine for publishers and a mobile app user-acquisition platform for advertisers unifying more than 600 media sources.
Zoomd (ZOMD) is up by 7.41 per cent trading at $0.58 per share as of 11:58 am EST.