- Hill Street (BEER) will be appointing current board members, Lori Senecal and Craig Binkley, as interim co-Chief Executive Officers
- Craig was a global leader at The Coca-Cola Company as Worldwide Director of Marketing and the Minute Maid brand of juices and drinks
- Lori Senecal was the Global CEO of the world-renowned Marketing and Communications powerhouse Crispin Porter Bogusky
- Hill Street is a company focused on alcohol-free beer, wine, and adult-format beverages
- Hill Street Beverage is up 4.55 per cent and is trading at C$0.12 at 2:14 pm EST
Hill Street (BEER) will be appointing current board members, Lori Senecal and Craig Binkley, as interim co-Chief Executive Officers.
Former CEO Terry Donnelly is expected to remain with Hill Street as a board member until its next AGM.
Jack Fraser, Chairman of the Board, stated, “On behalf of Hill Street, I would like to thank Terry for his service to the company. We wish him the utmost success in his future endeavours.”
“Craig and Lori have both have been instrumental over the past years as board members and working directly with the management on strategic projects. Both Craig and Lori will continue as Interim Co-CEOs of Hill Street until we complete our review for a permanent CEO,” concluded Fraser.
Craig Binkley is a successful global business leader and experienced CEO who has leveraged his success running international organizations to become a sought-after advisor and board member to clients ranging from Fortune 500 companies to small business entrepreneurs.
Before entering the professional services arena, Craig was a global leader at The Coca-Cola Company as Worldwide Director of Marketing for Diet Coke & Coca-Cola light and the Minute Maid brand of juices and drinks.
He also served as CMO of Coca-Cola Mexico, the second-largest division in the world.
Craig graduated from Davidson College in North Carolina and completed postgraduate work at Harvard Business School’s Program for Management Development
Lori Senecal has been an innovative and award-winning leader in the Strategic Marketing and Communications Industry.
She was the Global CEO of the world-renowned Marketing and Communications powerhouse Crispin Porter Bogusky.
During her tenure, the agency created bold firsts. It garnered world-class results for clients such as Domino’s, American Airlines, Hotels.com, and Hershey’s by capitalizing on technology, design, and innovation expertise.
As a graduate of McGill University with a Bachelor of Commerce, she is fluent in English and French.
Lori has been on the Board of Hill Street since 2018.
She brings a wealth of global strategy and marketing experience from her leadership roles on world-class beverage brands such as Molson Canadian, Molson Export, Rolling Rock, Bass Ale, Dos Equis, Absolut, and Coca-Cola.
Hill Street is a company focused on alcohol-free beer, wine, and adult-format beverages.
Hill Street Beverage is up 4.55 per cent and is trading at C$0.12 at 2:14 pm EST.
