- FansUnite’s (FANS) American Affiliate division will enter New York’s online sports betting market
- The division will provide customer acquisition services for licensed sports betting operators in the state
- It will also activate its marquee brands, including Betting Hero, Props.com and Wagers.com in a push to gain market share
- FansUnite Entertainment is a global sports and entertainment company focused on the technology underlying regulated online gaming
- FansUnite (FANS) is down by 4.6 per cent trading at $0.415 per share
FansUnite’s (FANS) American Affiliate division will enter New York’s online sports betting market.
The division will provide customer acquisition services for licensed sports betting operators in the state.
Betting Hero will kick off American Affiliate’s retail efforts with live activation for sportsbook partners during Wednesday night’s game between the New York Knicks and the Dallas Mavericks.
American Affiliate will also activate its marquee digital brands, including Props.com, Wagers.com and BetPrep.com, with the goal of capturing market share in the state.
On January 6th, the New York Gaming Commission announced that Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive can accept and process mobile sports wagering.
“American Affiliate is uniquely well-positioned to help our sportsbook partners achieve their primary goal: securing market share in the largest online sports betting market in the U.S.,” stated Chris Grove, CEO of American Affiliate.
FansUnite Entertainment is a global sports and entertainment company focused on the technology underlying regulated online gaming.
FansUnite (FANS) is down by 4.6 per cent trading at $0.415 per share as of 1:15 pm EST.
