- Entourage Health (ENTG) launches ‘Joints for Justice’ retail campaign to raise funds and awareness in support of Cannabis Amnesty
- This is an independent not-for-profit organization dedicated to remedying the harms caused by decades of cannabis prohibition
- Proceeds of each ‘RC Joints for Justice’ sold goes directly to Cannabis Amnesty to help fund efforts that support the organization’s mandate
- As part of the partnership, there will be a collaborative effort to help retailers educate consumers about the negative effects cannabis criminalization has had on individuals
- Entourage Health Corp. (ENTG) is up 6.25 per cent, trading at C$0.085 at 11:54 am ET
Entourage Health Corp. (ENTG) recently launched a retail campaign designed to support the work of Cannabis Amnesty.
This is an independent not-for-profit organization dedicated to remedying the harms caused by decades of cannabis prohibition.
The organization pushes for equitable and evidence-based cannabis policy reform and raises awareness around inequities within the cannabis industry.
The first-of-its-kind retail program centers around selling three by 0.5-gram pre-roll packages produced by Royal City.
Pre-rolls will be available at the Ontario Cannabis Store (OCS) and participating retail outlets across the province.
Proceeds of each ‘RC Joints for Justice’ sold $1 per pre-roll or $3 per pack goes directly to Cannabis Amnesty to help fund efforts that support the organization’s mandate, including assisting people in navigating the pardon process and advancing social equity programs.
“As long-time cannabis advocates that helped seed the Canadian cannabis market, we are proud to support Cannabis Amnesty with the launch of our’ Joints for Justice’ campaign to help those in our communities disproportionately and unfairly impacted by cannabis convictions,” said George Scorsis, CEO and Executive Chair, Entourage.
“It’s imperative that we remove social and economic barriers and that we pay homage to our patients and the growers that advocated for legalizing cannabis in the first place,” added Scorsis.
“Cannabis Amnesty is proud to partner with Entourage for the RC Joints for Justice initiative,” said Annamaria Enenajor, founder and Executive Director of Cannabis Amnesty.
“The ongoing and reliable funding sourcing will support meaningful policy changes and allow Cannabis Amnesty to develop long-term programming supporting our mission. Joints for Justice is a testament to the opportunity that exists within the industry to harness cannabis legalization to benefit those most affected by prohibition,” concluded Enenajor.
A recent report authored by the OCS and Deloitte found that Canadians want to see more support provided to communities most impacted by convictions for small personal possessions that would be considered legal today.
Racialized communities in Canada have been disproportionately impacted by arrests for cannabis possession, despite similar – or lower consumption rates than non-racialized communities.
Additionally, as part of the partnership, there will be a collaborative effort to develop resources to help retailers educate consumers about the harmful effects cannabis criminalization has had on individuals.
Cannabis Amnesty is a registered not-for-profit organization focused on righting the historical wrongs caused by decades of cannabis criminalization, particularly its impact on racialized communities.
Entourage Health Corp. (ENTG) is up 6.25 per cent, trading at C$0.085 at 11:54 am ET.
