- Graph’s (GBLC) New World and Pure Spirits will white-label vodka and tequila leading up to F1’s Miami Grand Prix
- The bottles will include an augmented reality (AR) F1 race car activated through artwork on the labels
- The host venue, Villa Azur, plans on expanding the AR-activated bottle offering as part of its broader marketing plan over the next few years
- The Miami Grand Prix is scheduled for 3:30 pm on May 8, 2022
- Graph Blockchain provides shareholders with exposure to altcoins, NFTs and decentralized finance
- Graph (GBLC) is down by 25 per cent trading at $0.015 per share
Graph’s (GBLC) New World will offer AR-enabled vodka and tequila leading up to F1’s Miami Grand Prix.
New World, an NFT company focused on art and AR, has partnered with Ontario-based distiller Pure Spirits on the project.
The bottles will include an AR F1 race car activated through artwork on the labels.
The experience will be promoted starting on May 5, 2022, at Miami’s Villa Azur Restaurant & Lounge with the race scheduled for 3:30 pm on May 8.
New World will generate US$1 from every bottle sold from white-label sales.
Villa Azur plans on expanding its AR offerings as part of a broader marketing plan over the next few years.
Graph Blockchain provides shareholders with exposure to altcoins, NFTs and decentralized finance.
Graph (GBLC) is down by 25 per cent trading at $0.015 per share as of 12:00 pm EST.
