• Else is now a national brand tripling the North American store count, with over 11,000 stores and 25,000 points of distribution 
  • Else entered the Canadian market a few months ago and has since grown to more than 2,000 retailers, including Metro Ontario and other national retailers
  • Else Nutrition develops clean, plant-based food and nutrition products for infants, toddlers, children and adults
  • Else Nutrition Holdings Inc. (BABY) opened trading at C$1.04

Else Nutrition (BABY) is now a national brand tripling the North American store count, with over 11,000 stores and 25,000 points of distribution.

Hamutal Yitzhak, CEO of Else Nutrition, commented on the company’s growth to date.

“We are very pleased with the strong retail channel growth we achieved in North America, which surpassed our expectations by a great margin in both pace and scope. We have already become a national brand trusted by leading retailers, and we expect this trend to continue to grow in the future. Else began 2022 with roughly 1,200 natural food stores, most of which carried only one SKU; Else Toddler Organic product. At the time, Sprouts Farmers Market was the most prominent retail chain offering Else’s products. One year later, we are proud to announce that we are now listed in over 11,000 stores, and our points of distribution grew from a few thousand to more than 25,000. Our growth in US mass retailers, drug stores, grocery, and specialty channels demonstrates Else’s growing brand equity and strong consumer demand. We also began our entry into Canada a few months ago with London Drugs and quickly grew to more than 2,000 doors with Metro Ontario and other national grocery and drug retailers soon to be announced.”

About Else Nutrition Holdings Inc.

Else Nutrition Holdings Inc. is a food and nutrition company focused on developing innovative, clean, and plant-based food and nutrition products for infants, toddlers, children, and adults. Its plant-based, non-soy formula is a clean-ingredient alternative to dairy-based formula. The parent company, Else Nutrition Holdings Inc., is listed on the Toronto Stock Exchange under the trading symbol BABY and is quoted on the US OTCQX Market under the trading symbol BABYF and on the Frankfurt Stock Exchange under the symbol 0YL.

Else Nutrition Holdings Inc. (BABY) opened trading at C$1.04.


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