TD logo on a mobile phone
(Source: Adobe Stock)
  • Toronto-Dominion Bank’s (TSX:TD) TD Direct Investing will offer Canadians the option of purchasing partial shares in stocks and ETFs.
  • Allowing investors to buy and sell a fraction of securities improves accessibility by opening up investing opportunities to a wider group of people.
  • TD Direct Investing’s partial shares trading will be offered through TD Easy Trade, WebBroker, Advanced Dashboard or the TD mobile app.
  • Shares of Toronto-Dominion Bank were up 0.54 per cent, trading at C$77.73 at 10:38 am ET.

Toronto-Dominion Bank’s (TSX:TD) TD Direct Investing will now offer Canadian customers the option of purchasing partial shares in stocks and exchange-traded funds (ETFs).

Allowing investors to buy and sell a fraction of stocks and ETFs improves accessibility by opening up investing opportunities to a wider group of people who previously were unable to trade many higher-priced securities.

“As Canada’s first and largest direct investing brokerage, we’re proud to continue our longstanding heritage of breaking down barriers for individual investors,” Scott Ignall, senior vice president, TD Direct Investing and Delivery, TD Bank Group, said in a news release. “We believe investing should be accessible for all. With partial shares from TD Direct Investing, Canadians can invest in the companies they want, regardless of the share price or how much they have to invest.”

The benefits of partial shares investing include:

  • The ability to start investing with less: Regardless of their budget, customers can start investing with as little as $5.
  • Owning expensive stocks: With partial shares, clients can purchase high-priced companies without needing deep pockets. Clients can purchase as little as 1/100,000 of a share, making nearly any stock affordable and easier to build a diversified portfolio.
  • Trading in dollars: Clients can now place dollar-based buy orders for stocks and ETFs with partial shares, removing limitations of trading in whole share quantities, so customers can invest exactly what they want – down to the cent.
  • Real-time trading: Trading is done in real-time, meaning investors have immediate access to execute trades at the current market price for full shares and partial shares.

TD Direct Investing’s partial shares trading will be offered through TD Easy Trade, WebBroker, Advanced Dashboard or the TD mobile app.

“We want to offer Canadians more opportunities to invest in the companies they believe in, without being held back by the price of a full share, while equipping them with the tools they need to invest with greater confidence,” Ignall said.

The Toronto-Dominion Bank and its subsidiaries are collectively known as TD Bank Group. TD is the sixth largest bank in North America by assets and serves more than 27.5 million customers. TD had $1.97 trillion in assets on April 30, 2024.

Shares of Toronto-Dominion Bank (TSX:TD) were up 0.54 per cent, trading at C$77.73 at 10:38 am ET.

Join the discussion: Find out what everybody’s saying about this company on the Toronto-Dominion Bank Bullboard, and check out the rest of Stockhouse’s stock forums and message boards.

The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

(Top photo: Adobe Stock)


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