- Tilray Brands (TSX/NASDAQ:TLRY) is riding the pouch wave with the launch of Zonna, a fast-acting THC pouch for adults keen on enjoying a smoke-free, odorless cannabis experience.
- Tilray Brands is a global lifestyle and consumer packaged goods company advancing 40 brands in more than 20 countries.
- The cannabis stock has given back 41.20 per cent year-over-year.
Tilray Brands (TSX/NASDAQ:TLRY), one of the largest players in the cannabis industry, is capitalizing on the ongoing craze for nicotine pouches with the launch of Zonna, a fast-acting THC pouch for adults keen on enjoying a smoke-free, odorless cannabis experience.
Zonna deploys what Thursday’s news release refers to as Capsoil technology, enabling precise dosing, while fitting comfortable between the gum and lip, making for a more discreet alternative compared to traditional cannabis consumption.
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Zonna’s first product, Bubble Pink, ushers the cannabis industry into its pouch era in the form of 15-unit packs, with each unit carrying a 10 mg dose of THC, all of it packaged in a child-resistant puck outfitted with compartments for used and unused pouches to promote responsible use. Bubble Pink pouches are now available through cannabis retailers across Canada.
Tilray delivered record net revenue and gross profits in Q3 fiscal 2026, driven by 70 per cent year-over-year growth in international cannabis sales. The company plans to release Q4 and full-year financial results on July 28th.
Leadership commentary
“Consumer demand is redefining what cannabis can be, and Tilray is leading that evolution through innovation that expands choice for adult consumers,” Blair MacNeil, President of Tilray Canada, said in a statement. “As preferences move towards products that are discreet, convenient, precise and smoke-free, Zonna reflects our ability to anticipate where the category is going and deliver differentiated experiences that meet consumers there. By combining fast-acting Capsoil technology with a controlled-dose pouch, we are expanding choice, creating new occasions for cannabis consumption and reinforcing Tilray’s leadership in bringing forward products that move the industry forward.”
About Tilray Brands
Tilray Brands is a global lifestyle and consumer packaged goods company focused on cannabis, beverages, wellness and entertainment. The company’s portfolio includes 40 brands active in more than 20 countries.
Tilray Brands stock (TSX/NASDAQ:TLRY) last traded at C$5.88 and has given back 41.20 per cent year-over-year.
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