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Better Plant’s (CSE:PLNT) Urban Juve expands distribution into new Canadian retail locations

Consumer
CSE:PLNT
11 February 2021 16:30 (EST)

Better Plant Sciences Inc. (PLNT) is pleased to announce that it has added Nature’s Fare Markets to its list of trusted retailers.

Nature’s Fare, a retail chain with seven locations across British Columbia, is popular among wellness-conscious consumers for trusted, natural products.

Nature’s Fare is Canada’s first certified B Corporation. Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose.

They are committed to responsible and sustainable products, making it an excellent fit for Urban Juve.

“We are excited about bringing on Urban Juve products,” says Lisa Ramsay, Vitamin Manager at Nature’s Fare in White Rock, BC.

“The natural plant-based hyaluronic acid in their Skin Awakening Serum is something our customers have been seeking out, and not something we have seen before.”

Ecotrend Ecologics is Urban Juve’s Canadian distributor and has proven itself to be an excellent fit with the brand. Ecotrend is also a certified B Corporation, in addition to being Climate Smart certified.

Climate Smart is a government-approved program that requires a detailed assessment of all aspects of a company’s climate footprint. It is the only company in the Health and Wellness industry in Canada that has committed itself to this level of environmental stewardship. Ecotrend manages over 2500 natural health retailers and over 2500 professional accounts.

Urban Juve is currently available in select locations in over 50 retail stores across Canada, including Pharmasave, Nesters Market, online wellness giant Vitasave.ca, and La Moisson’s flagship store.

“Urban Juve packaging is fully compliant in Quebec, which makes us well-positioned to take on the French-Canadian natural health and beauty product market with the help of our Ecotrend reps in this region,” said Amber Allen, Head of Sales for Better Plant.

The company is also committed to building a strong educational foundation and identifies as a wellness education brand. It accomplishes this through providing distributors and retailers with ongoing high-level product training and wellness education.

Better Plant offers plant-based products for optimum health and wellness.

Better Plant Sciences Inc. is up 13.04 per cent to C$0.130 per share.

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