- BlackBerry (TSX:BB) is making two key moves to strengthen its position in the automotive and general embedded industries, including a divisional name change and the relaunch of its QNX software brand
- QNX technology has been installed in over 255 million vehicles
- BlackBerry provides intelligent software and services to enterprises and governments around the world
- BlackBerry stock has added 24.24 per cent year-over-year but remains down by 32.26 per cent since 2020
BlackBerry (TSX:BB) is making two key moves to strengthen its position in the automotive and general embedded industries, including a divisional name change and the relaunch of its QNX software brand.
The previously named BlackBerry IoT division will now be known as QNX following input from customers, partners, employees and other stakeholders about the brand’s established history and potential to gain market share in software-dependent vehicles and mission-critical systems.
QNX, acquired by BlackBerry in 2010, brings almost 45 years of embedded software expertise backed by a robust intellectual property portfolio, enabling major automakers and industrial players to unlock value in new and existing markets through operating systems, hypervisors, middleware, solutions and development tools. Its technology has been installed in over 255 million vehicles, as well as critical embedded systems including medical devices, industrial controls, transportation, heavy machinery and robotics.
Over the past fiscal year, QNX launched its QNX Software Development Platform 8.0, a scalable foundation for next-generation automotive and IoT systems, as well as audio innovation platform QNX Sound and the QNX Everywhere initiative to broaden the development environment for its in-house technologies.
According to Thursday’s news release, the rebrand includes “a refreshed logo, website and distinct visual identity,” which will be officially showcased at the Consumer Electronics Show from January 7-10.
BlackBerry is in the midst of a turnaround after posting net income losses in four out of the past five fiscal years. The company generated positive free cash flow and operating cash flow for the first time in 12 quarters in Q3 fiscal 2025.
Leadership insights
“Relaunching the QNX brand is an important step in BlackBerry’s broader strategy to increase our visibility and fortify our leadership within the automotive and embedded industries, with a view to better positioning us for sustained growth and success,” John J. Giamatteo, BlackBerry’s chief executive officer, said in a statement. “The values that QNX stands for have always been a cornerstone for our customers and this brand relaunch honors that strong history while setting the stage for the division to fire on all cylinders and drive smarter, safer and faster innovation through precision-engineered performance.”
“BlackBerry is at an inflection point and QNX is well positioned for the next 10 years as the demand for advanced hybrid cloud/edge computing capabilities becomes crucial for driving a software-defined future,” added Mattias Eriksson, president of QNX. “The investments we have made over the last three years have set us on a well-defined path to capitalize on these trends. Couple these strong fundamentals with an enviable IP portfolio and a customer and partner base, representing the most advanced technology companies in the world, who are constantly accelerating our joint long term innovation, and it’s easy to see why QNX has never been stronger. Amidst that backdrop we’re thrilled to be leaning into that widespread optimism and potential, reviving a brand that so many have looked to over the years to help them turn the impossible into the achievable.”
About BlackBerry
BlackBerry provides intelligent software and services to enterprises and governments around the world.
BlackBerry stock (TSX:BB) is up by 4.21 per cent on the news trading at C$5.69 per share as of 10:53 am ET. The stock has added 24.24 per cent year-over-year but remains down by 32.26 per cent since 2020.
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(Top image: BlackBerry)
