van houtte coffee
(Source: Van Houtte Coffee Services.)
  • Cizzle Brands (CBOE:CZZL) and Van Houtte Coffee Services have announced a significant distribution agreement across Canada
  • This move aims to expand the reach of Cizzle Brands’ sports nutrition products, including their popular Cwench Hydration sports drink and Spoken Nutrition nutraceuticals
  • As part of the agreement, Van Houtte will also take over the distributorship for many of Cizzle Brands’ existing accounts
  • Cizzle Brands stock (CBOE:CZZL) last traded at $0.58

Cizzle Brands (CBOE:CZZL) and Van Houtte Coffee Services have announced a significant distribution agreement.

Under this new partnership, Van Houtte will distribute Cizzle Brands’ entire product lineup across Canada. This move aims to expand the reach of Cizzle Brands’ sports nutrition products, including their Cwench Hydration sports drink and Spoken Nutrition nutraceuticals.

As part of the agreement, Van Houtte will also take over the distributorship for many of Cizzle Brands’ existing accounts. This includes a diverse range of clients such as sporting goods retailers and stadiums, ensuring that Cizzle Brands’ products are more accessible to active, health-conscious consumers nationwide.

“Partnering with Van Houtte Coffee Services marks a significant milestone for Cizzle Brands as we continue to grow and expand our presence,” Cizzle Brands’ founder, chairman, and chief executive officer John Celenza commented in a media release. “With  Van Houtte’s vast distribution network and deep market penetration across Canada, we are excited to introduce our products to a broader audience, further strengthening our brand and driving long-term success.”

Van Houtte is a subsidiary of Keurig Canada Inc.

This comes as Cizzle made news following its move to launch its flagship product, Cwench Hydration, in Metro supermarkets in Ontario.

This agreement intends to strengthen Cwench’s market presence and drive growth for Cizzle Brands Corp. in the competitive hydration product market. Cizzle Brands launched Cwench Hydration in May of 2024, a sports nutrition beverage that is now carried in more than 1,200 stores in Canada, the United States, and Europe.

Cizzle Brands stock (CBOE:CZZL) last traded at $0.58.

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The material provided in this article is for information only and should not be treated as investment advice. For full disclaimer information, please click here.

(Top image via Van Houtte Coffee Services.)


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