- National sales agency CROSSMARK, Inc. has launched its early-stage initiatives to bring TAAT™ to new points of sale
- CROSSMARK began introducing all three varieties of TAAT™ to its accounts in Ohio including wholesalers and distributors of CPG and tobacco products, key retail accounts, and individual stores
- CROSSMARK will also process purchase orders and convey orders to wholesalers or distribution centres for fulfillment
- TAAT Lifestyle & Wellness has entered into an investor management agreement with Bay Street Communications
- TAAT markets a tobacco-free and nicotine-free alternative to traditional cigarettes
- TAAT Lifestyle & Wellness Ltd. (TAAT) is down 6.59 per cent, trading at C$4.25 per share at 4:15 pm EST
National sales agency CROSSMARK, Inc. has launched its early-stage initiatives to bring TAAT™ to new points of sale.
TAAT Lifestyle & Wellness Ltd (TAAT) is pleased to announce that national sales agency CROSSMARK, Inc. has launched its early-stage initiatives to bring TAAT™ to new points of sale, starting in Ohio, to build upon the company’s existing retail presence in that market.
CROSSMARK, which directly services over 100,000 convenience stores across the United States, has proven successful in bringing a wide range of consumer packaged goods (CPG) products to mainstream retail channels, including an e-cigarette product that achieved dominant market share in that subset of the tobacco category.
The commencement of CROSSMARK’s initiatives coincides with the February 17, 2021 launch of the TAAT™ e-commerce portal, which made TAAT™ products available to the majority of current smokers aged 21+ in the United States.
Last week, CROSSMARK began introducing all three varieties of TAAT™ to its accounts in Ohio including wholesalers and distributors of CPG and tobacco products, key retail accounts, and individual stores with whom CROSSMARK representatives have established business relationships.
In Q2 2021, CROSSMARK will service over 7,000 convenience stores in the state of Ohio.
Through a combination of CROSSMARK-led product rollouts, and digital advertising campaigns designed to direct smokers aged 21+ to the TAAT™ online store, the company anticipates that these initiatives could collectively contribute to achieving greater market penetration for TAAT™ in the USD $814 billion global tobacco industry.
TAAT Lifestyle & Wellness has also engaged CROSSMARK to oversee the Order to Cash (“O2C”) process on its behalf. O2C involves processing purchase orders and conveying the orders to wholesalers or distribution centres for fulfillment.
Although such functions could be carried out internally, large-scale CPG firms often outsource O2C to third-party firms such as CROSSMARK.
TAAT™ Chief Executive Officer Setti Coscarella commented,
“These are exciting times for the company as we enter the final month of Q1 2021. Now that our product line has had the opportunity to be tested by smokers aged 21+ across Ohio, we can start to roll TAAT™ out with the knowledge that we have a solid product formulation and commercialization playbook.
Last week, CROSSMARK got to work with introducing TAAT™ to its impressive portfolio of accounts in Ohio. More than three-quarters of retailers have stated an interest in carrying TAAT™ in their stores.
We are excited to see the impact CROSSMARK will have on the overall performance of TAAT™ as we continue our push to capture additional market share in the USD $814 billion global tobacco industry.”
TAAT Lifestyle & Wellness has entered into an agreement with Bay Street Communications, to develop an investor relations plan, create digital media content and manage inquiries from investors, the media and other stakeholders.
The services agreement has a six-month minimum term with a per-month payment value of C$7,000.
TAAT Lifestyle & Wellness Ltd. (TAAT) markets a tobacco-free and nicotine-free alternative to traditional cigarettes available in “Original”, “Smooth”, and “Menthol” varieties.
TAAT Lifestyle & Wellness Ltd. (TAAT) is down 6.59 per cent, trading at C$4.25 per share at 4:15 pm EST.
