- Enthusiast Gaming (EGLX) and G FUEL have expanded their partnership to launch a new limited-edition G FUEL flavour
- The recently renewed 18-month partnership features custom content, event activations, giveaways and more
- The companies’ previous collaboration on video game expo EGLX Digital 2020 was viewed by over 12 million people worldwide
- Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide
- Enthusiast Gaming (EGLX) closed down 1.62 per cent trading at $6.08 per share
Enthusiast Gaming (EGLX) and G FUEL have expanded their partnership to launch a new limited-edition G FUEL flavour.
The recently renewed 18-month partnership is led by Luminosity Gaming, the company’s esports organization, which is tasked with promoting G FUEL’s lineup of gaming and esports energy drinks.
The partnership also includes new custom content from G FUEL and pro gamers on the Luminosity Gaming roster, event activations, giveaways and more.
Enthusiast will display the G FUEL logo on Luminosity Gaming’s jerseys as well as on all official Enthusiast Gaming merchandise.
Luminosity Gaming and G FUEL’s previous collaboration on the video game expo EGLX Digital 2020 was watched by over 12 million people worldwide.
Adrian Montgomery, CEO of Enthusiast Gaming, commented,
“This sponsorship renewal is an important milestone for Enthusiast Gaming as it is another proof point that we are delivering value to our direct sales clients. We are thrilled to continue to be working alongside G FUEL, an iconic brand for gamers, as we give our fans the envelope-pushing content they have come to know and love us for.”
Cliff Morgan, founder and CEO of G FUEL, added,
“It’s been a pleasure to work with Luminosity Gaming over the past year-and-a-half and watch it grow to become the most watched esports organization on Twitch. We’re very happy to expand our partnership with them and continue to collaborate on custom content and engage with our ever-growing gaming and esports community in new ways.”
Enthusiast Gaming is building the largest media and content platform for video game and esports fans to connect and engage worldwide.
Enthusiast Gaming (EGLX) closed down 1.62 per cent trading at $6.08 per share.