- TELUS (TSX:T) has revealed a new Generative AI (GenAI)-powered customer support tool to assist customers
- This marks one of the first customer-accessible GenAI solutions provided by a Canadian organization
- The GenAI support tool will offer fast responses to customer questions to enhance the digital experience
- Shares of TELUS are up 0.650 to C$22.54 as of 10:55 am ET
TELUS (TSX:T) has revealed a new Generative AI (GenAI)-powered customer support tool to assist customers, making the company one of the first to offer customer-accessible GenAI solutions in Canada.
In a news release, the Vancouver-based organization stated the GenAI support tool will offer fast responses to customer questions to enhance the digital experience.
The TELUS GenAI tool has an advanced natural language processing capability and accesses more than 1,000 customer support articles to deliver customer service support and is powered by Fuel iX, an enterprise-grade AI engine designed by TELUS International.
“We know our customers value their time and convenience, and we’re excited to use the power of generative AI to help them self-serve and make their support experience quicker, easier and more intuitive,” Hesham Fahmy, chief information officer at TELUS, said in a statement. “TELUS is equally committed to our globally recognized responsible and ethical approach to technology design and data stewardship, and our AI support tool is no exception.”
Since the tool’s rollout, the GenAI support tool has already answered more than 50,000 customer questions.
Customers can still ask account-specific questions to TELUS agents.
GenAI is an advanced technology that creates content, text and images by learning from existing data and patterns.
TELUS is a communications company that offers more than 18 million customer connections with wireless, data, IP, voice, television, entertainment, video and security services.
Shares of TELUS Corp. (TSX:T) are up 0.650 to C$22.54 as of 10:55 am ET.
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