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ESE Entertainment (TSXV:ESE) announces digital motorsports partnership with NASCAR

Media, Technology
TSXV:ESE
20 December 2021 15:00 (EDT)

ESE Entertainment (ESE) subsidiary Digital Motorsports has partnered with NASCAR to produce the second season of the eNASCAR iRacing Series.

The D-BOX eNascar International iRacing Series presented by Digital Motorsports is an esports racing series that will visit five virtual tracks in the United States, Canada, and Belgium.

The series will begin at Homestead-Miami Speedway on January 8, with drivers competing on iRacing.com, NASCAR’s official simulation partner.

iRacing provides one of the top online racing simulation portals and features officially-sanctioned, laser-scanned replicas of race tracks around the world.

The 2022 eNASCAR International iRacing Series will take place over five consecutive weeks, ending on February 5 at the Phoenix Raceway.

Four of the five races will take place at North American tracks, with the January 15th race to be held at the Canadian Tire Motorsports Park, outside of Toronto.

Niall Maher, CEO of Digital Motorsports, commented on the partnership with NASCAR.

“Through this partnership, we’re uniquely positioned to help drive the series forward through our simulators and esports technology,” he said. “We’re excited to support this NASCAR initiative and bring drivers, teams and the NASCAR community together with the goal of creating more fan engagement and driver development internationally.”

Digital Motorsport is an award-winning organization and one of the leading sim racing solutions providers in Europe, specializing in building bespoke simulators and offering turnkey simulator packages.

“With the support of D-BOX and Digital Motorsports, we’re able to continue growing the sport on an international stage, reaching new fans and showcasing the talent of our international drivers,” said Chad Seigler, Vice President of International Business Development and Partnerships at NASCAR.

Digital Motorsports’ parent company, ESE Entertainment, is a Europe-based entertainment and technology company focused on gaming, particularly on esports.

ESE Entertainment (ESE) is up 1.69 per cent, trading at $1.20 per share as of 1:33 pm EST.

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