- Happy Belly Food Group (CSE:HBFG), a rapidly growing restaurant and food brand developer, has signed a multi-year agreement with restaurant technology provider Toast (NYSE:TOST)
- Toast’s comprehensive restaurant management platform is active in over 134,000 locations around the world
- Happy Belly Food Group is the parent company of a growing number of food brands, including Rosie’s Burgers, Holy Crap, Lumber Heads Food Co., Yolks, Lettuce Love Café, Pirho Fresh Greek Grill, Joey Turks Island Grill and Via Cibo
- Happy Belly stock has added 220 per cent year-over-year and over 800 per cent since adopting the Happy Belly name in August 2022
Happy Belly Food Group (CSE:HBFG), a rapidly growing restaurant and food brand developer, has signed a multi-year agreement with restaurant technology provider Toast (NYSE:TOST), whose comprehensive management platform is active in over 134,000 locations around the world.
“To help support the company’s expansion plans, Happy Belly sought a modern cloud-based technology partner that could be easily implanted across our multi-brand portfolio,” Sean Black, Happy Belly’s chief executive officer, said in a statement. “To ensure we are well-positioned to grow for years to come, we need to increase operational efficiency. From the start, the Toast team showed their excitement for our vision and demonstrated they could help us achieve it. The conversion of our brands over to Toast has already started and we look to complete the transition in Q2 2025.”
Happy Belly’s platform strategy began with a real estate partnership with Cadillac Fairview in November 2024, followed by a supply-chain agreement with Sysco in January 2025, and now includes a hospitality software-as-a-service (SaaS) leader that will help the company streamline its locations ramp-up and drive value through increased efficiency.
“We are well-positioned to drive sustained success in the Canadian QSR market,” Black added. “This is another step forward in our mission to become a predictable and disciplined growth company, Canada’s leading restaurant consolidator.”
According to Friday’s news release, Happy Belly is fielding “significant interest from both franchisees and landlords nationwide” across its brand portfolio, positioning it to expand beyond the hundreds of contractually committed locations it has secured over the past three years.
“At Toast, we’re thrilled to support Happy Belly’s rapid expansion,” added Ana Munoz, GM of International at Toast. “As they scale their portfolio of quick-serve restaurant brands, having a unified technology platform will be critical in driving operational efficiency, enhancing guest experiences and empowering franchisees with real-time insights. We look forward to being a key technology partner in their continued success.”
Toast’s added efficiency may be just what Happy Belly needs to cut costs and find its way to profitability, which the company has gotten progressively closer to, year after year, demonstrating management’s ability to keep exponential growth in line with shareholder value.
About Happy Belly Food Group
Happy Belly Food Group is the parent company of a growing number of food brands, including Rosie’s Burgers, Holy Crap, Lumber Heads Food Co., Yolks, Lettuce Love Café, Pirho Fresh Greek Grill, Joey Turks Island Grill and Via Cibo.
Happy Belly stock (CSE:HBFG) last traded at C$1.12 per share. The stock has added 220 per cent year-over-year and over 800 per cent since adopting the Happy Belly name in August 2022.
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(Top image: Happy Belly Food Group)
