- QVC Italia SRL launches “likeQ,” an interactive live stream shopping app powered by OOOOO
- On likeQ, QVC customers can join some of Italy’s leading shopping experts, for exciting, live discussions
- The new app expands QVC’s vCommerce offerings in Italy, which also include a broadcast channel, a website, a variety of social pages, and another mobile app
- Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services
- QVC is part of Qurate Retail Group, the largest player in video commerce
- OOOOO Entertainment Commerce Limited (OOOO) is trading at C$0.53 at 3:20 pm EST on January 12
OOOOO Entertainment Commerce Limited (OOOO) has launched QVC Italia SRL’s, “likeQ.”
QVC Italia and OOOOO have joined forces to launch an interactive livestream shopping app in Italy powered by its proprietary technology and platform for mobile commerce.
On likeQ, QVC customers can join some of Italy’s leading shopping experts, for exciting, live discussions on the latest trends and hottest products in fashion, beauty, home décor, and more – all while liking, hearting, sharing and buying, in real-time.
The live streams are designed and formatted for smartphone users on the go and feature a mix of premium brands and new products, along with limited-time offers, viewer contests and other fun extras.
The presenters share stories about each product and respond live to viewer questions and comments.
Customers can research the products and complete purchases without leaving the live stream experience and can follow their favourite shows and search past shows by category in the video-on-demand library.
The app can also be downloaded onto tablets.
The new app expands QVC’s vCommerce offerings in Italy, which also include a broadcast channel, a website, a variety of social pages, and another mobile app.
The broadcast reaches 25 million homes and features 17 hours of live content a day, while the website attracts 33 million digital sessions a year.
Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages.
QVC is part of Qurate Retail Group, the largest player in video commerce, which includes video-driven shopping across linear TV, eCommerce sites, digital streaming and social platforms.
“…likeQ offers a unique live stream shopping experience for Italian shoppers that’s available anytime, anywhere, with lively, entertaining content and fast, easy purchasing,” said Giorgio De Gobbi, Digital Store & Content Strategy Director for QVC Italy.
“This new app gives our current customers an exciting new way to experience QVC while inviting others who love live stream shopping into our shopping community,” added De Gobbi.
“QVC has always been a trailblazer and leader in video commerce, with the expertise and relationships to open new horizons in this space,” concluded De Gobbi.
OOOOO’s Chief Executive Officer Sam Jones commented, “QVC transformed the retail industry by pioneering video commerce when technology did not exist for digital retail. The company remains a global leader in video commerce across linear TV, eCommerce sites, digital streaming, and social platforms.”
“The provision of sleek and intuitive shopping experiences has become critical as retail becomes a form of entertainment. OOOOO aims to help retailers, brands and entrepreneurs express themselves by video, through engaging and interactive content that is entertainment first, commerce second,” added Jones.
QVC is promoting the new app through a digital campaign with the tagline “likeQ: Shop live as you like.”
OOOOO Entertainment Commerce operates a technology platform that enables retailers, brands and entrepreneurs to share product-based opinions directly to consumers through live, interactive, shoppable videos.
OOOOO Entertainment Commerce Limited (OOOO) is trading at C$0.53 at 3:20 pm EST on January 12.
