- Simply Better Brands (SBBC) has expanded its U.S.-based distribution of TRUBAR into select Costco locations
- TRUBAR is a plant-based protein bar that comes in dessert-inspired flavours
- TRUBAR will be available for a limited time in Costco Southeast Clubs across seven states
- Simply Better Brands runs an international omnichannel platform in the plant-based and holistic wellness consumer product categories
- Simply Better Brands (SBBC) is unchanged trading at $5.60 per share
Simply Better Brands (SBBC) has expanded its U.S.-based distribution of TRUBAR into select Costco locations.
TRUBAR is a plant-based protein bar that comes in dessert-inspired flavours.
TRUBAR will be available for a limited time in Costco Southeast Clubs in Georgia, Tennessee, North Carolina, South Carolina, Florida, Mississippi and Alabama.
Costco will be carrying a dual pack of “Oh Oh Cookie Dough” and “Daydreaming About Donuts” flavours.
TRUWOMEN, the maker of TRUBAR and a Simply Better subsidiary, plans to extend its flavour options and enter other consumer-centric subcategories.
Kathy Casey, CEO of Simply Better Brands, stated,
“The entry into Costco builds upon our broad distribution at other U.S.-based strategic retailers like Amazon, Target, Whole Foods, Fresh Thyme and Walgreen’s. It is a proof point on our mission to acquire and build innovative, nascent wellness brands focusing on the Millennial and Gen Z cohorts.”
Erica Groussman, Co-Founder and CEO of TRUWOMEN, added,
“For so long consumers endured the reality that most snacks either taste good, yet use unrecognizable ingredients, or they use clean ingredients—and taste like cardboard. One of my big goals when bringing TRUBARs into emerging markets is to simplify the shopping experience, making it easier for those who aim to eat better but aren’t willing to sacrifice taste.”
Simply Better Brands runs an international omnichannel platform in the plant-based and holistic wellness consumer product categories.
Simply Better Brands (SBBC) is unchanged trading at $5.60 per share as of 9:33 am ET.
