Eshbal Functional Food (TSXV:ESBL) announced the official launch of its North American direct-to-consumer (DTC) and B2B online stores, marking another step in the company’s previously announced strategy to expand accessibility, distribution, and consumer reach across the United States and Canada.
The online rollout includes products from several of the company’s brands, including Barili Foods, Gluten Free Nation (GFN), and Dare to Be Different Foods (D2BD), offering consumers access to a growing portfolio of gluten-free and better-for-you products through Shopify-powered stores, alongside expanding participation in secondary online and drop-ship marketplace channels.
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The company stated that the launch is intended to support its broader multi-channel growth strategy across retail, foodservice, and online distribution throughout North America.
In addition to its direct-to-consumer platforms, the company continues expanding its digital distribution footprint through selected online marketplace and drop-ship channels, including platforms associated with Sysco Marketplace, Faire, Walmart Marketplace, and UNFI Endless Aisle. According to the company, these channels are intended to support broader product visibility, brand awareness, and commercial reach across North America.
Approximately 20–30 SKUs are currently available online, including Barili’s vegan pita products alongside baked goods and specialty offerings from GFN and D2BD. The company also noted that the online expansion complements its growing North American commercial network, which includes relationships with retailers, distributors, and foodservice operators such as Kroger, UNFI, Sysco, US Foods, and KeHE.
Natalie Ben-Zur, VP of Online & Business Operations, commented:
“The launch of our online platforms is an important part of executing the strategy we introduced to the market over the past year. Alongside our retail and foodservice activity, the online channel allows us to increase accessibility, strengthen direct consumer engagement, and continue expanding our North American presence.”
According to the company, the online platforms are also expected to support broader brand visibility, direct consumer interaction, and future product development initiatives as Eshbal continues building its North American operating platform.
The launch follows several recent operational milestones for the company as management continues executing on the North American strategy introduced over the past year, including local production initiatives, strategic acquisitions, and continued expansion across distribution and foodservice channels.
Consumers can access the company’s online stores through:
Additional investor information is available at:
Eshbal Investor Relations
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